Kuroma Kuroma

www.gensler.com scores 53/100 for AI Readiness

Gensler (www.gensler.com) scores 53/100 (grade B) on AI Readiness, audited 2 Sep 2026. Its strongest area is On-Page Content (62) and its weakest is AI Readiness (38); the biggest single gap is Unique Value Proposition at 9/100 (1 of 94 passages carry a figure, 0 set two figures against each other, 0 named versions or models.). That places it in the top quartile of the 30,898 sites Kuroma has audited.

Audited URL: https://www.gensler.com

53/100
Grade
B

The most points to recover are in Citation-Worthiness: it scored 10/100 on a check worth 7.5% of the total, which takes 6.8 points off the overall score.

This audit is 12 days old. AI answers change between audits, so what AI search sees today may differ from this card.

Updated 12 days ago

Top 25% of all audited sites Median 39 · Top quartile 45 · across 30,898 audited sites

Is www.gensler.com ready for AI search?

Mostly, with gaps: www.gensler.com scores 53/100 (grade B). The gaps to close are Make This Page’s Facts Extractable and Improve Unique Value Proposition.

Category scores

On-Page Content 25% of the score 62
Technical Optimization 20% of the score 62
Authority Signals 25% of the score 54
AI Readiness 30% of the score 38

Top fixes, ranked by points recovered

Ranked by each check's share of the overall score times how far it fell short, so the biggest number is the biggest win, not the lowest score.

  1. Increase Citation-Worthy Content up to +6.8 pts

    On https://www.gensler.com · AI Readiness → Citation-Worthiness, scored 10/100

    • Limited use of specific statistics
    • Conduct original research or surveys
    • Include specific statistics with sources
    • Add expert quotes and interviews
  2. Improve Crawlability & AI Crawler Access up to +5.5 pts

    On https://www.gensler.com · Technical Optimization → Crawlability & Accessibility, scored 58/100

    • 6 of 206 links cannot be followed by a crawler
    • The response at www.gensler.com is not a robots.txt file, so AI crawler access could not be verified.
    • Replace placeholder links (href="#", javascript:) with real URLs or remove them
    • Serve a plain-text robots.txt at www.gensler.com — the response we received could not be parsed as one
  3. Add External Citations & References up to +5.1 pts

    On https://www.gensler.com · Authority Signals → External Citations & References, scored 43/100

    • Use citation language like "according to..." or "research shows..."
    • Add a references or sources section
    • Include specific statistics and data points - AI loves citing numbers
  4. Improve Unique Value Proposition up to +4.6 pts

    On https://www.gensler.com · AI Readiness → Unique Value Proposition, scored 9/100

    • Most passages describe the offer in general terms; carry the figures into them rather than leaving them in one panel
    • Set a figure against something in the same sentence: a before and after, your price against the list price, your number against the alternative
    • Widen the evidence: prices, percentages, measured magnitudes and volumes each answer a different question about the same claim
  5. Strengthen E-E-A-T Signals up to +4.1 pts

    On https://www.gensler.com · Authority Signals → E-E-A-T Signals, scored 41/100

    • No author attribution found
    • No publication or update dates found
    • Add author byline with name and credentials
    • Create detailed author bio pages
    • Include "About Us" with company history

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content 25% of the score

  • Content Depth & Comprehensiveness Pass 88/100

    6.5% of the overall score

    Found: 1698 words, 4 paragraphs, 21 lists, 41 images (34 with alt text)

    • 7 images missing alt text (e.g. (inline image), (inline image), (inline image))
  • Question Coverage & FAQ Presence Partial 54/100

    6.5% of the overall score

    No FAQ structure. 8 question headings. 0 questions detected in content

    • No FAQ schema markup detected
  • Structured Data Quality Fail 16/100

    4.5% of the overall score

    1 JSON-LD scripts. Schema types: WebSite, Organization

  • AI Readability Score Pass 85/100

    3% of the overall score

    Average 12 words/sentence. 9 long sentences. Has text formatting.

  • Heading Hierarchy Pass 82/100

    2.8% of the overall score

    H1: 6, H2: 29, H3: 0. Proper hierarchy.

    • Multiple H1 headings (6) - should have exactly one
  • Media Accessibility Needs work 40/100

    1.8% of the overall score

    Measures whether images, video, and charts have text equivalents AI can read.

    • 7 of 41 content images have no alt text, so their content is invisible to AI search.
    • 5 images have alt text too short to describe what they show ("Diagram.", "Logo.", "Calendar.").
    • 39 images have no caption, so AI can't read the takeaway of a chart or diagram without one.
    • This page has 41 images but only ~1698 words, so your key information may be trapped in images that AI search can't read.

Technical Optimization 20% of the score

  • Schema Markup Completeness Pass 90/100

    1% of the overall score

    1 valid schemas, has Organization, has OpenGraph

  • Page Performance Indicators Pass 78/100

    2% of the overall score

    6 render-blocking resources. 1428 elements for 1698 words

  • Mobile Optimization Partial 60/100

    4% of the overall score

    Has viewport

  • Crawlability & Accessibility Partial 58/100

    13% of the overall score

    HTTPS enabled. Has canonical. Indexable. AI crawler access unverified (robots.txt unreadable). 6 placeholder links

    • 6 of 206 links cannot be followed by a crawler
    • The response at www.gensler.com is not a robots.txt file, so AI crawler access could not be verified.

Authority Signals 25% of the score

  • E-E-A-T Signals Needs work 41/100

    7% of the overall score

    Experience: 4/10. Expertise: 10/25. Authority: 16/25. Trust: 4/25

    • No author attribution found
    • No publication or update dates found
  • External Citations & References Needs work 43/100

    9% of the overall score

    18 external links, 0 citation phrases, 1 statistics. No references section.

  • Trust & Brand Signals Pass 75/100

    9% of the overall score

    Present: About page, Publisher schema (4 identity properties), Privacy Policy, Legal notice, Contact, Social profiles (5)

AI Readiness 30% of the score

  • Answer Box Potential Partial 74/100

    7.2% of the overall score

    15 of 35 headings open a quotable passage, 2 definitions, 0 comparison structures

  • Citation-Worthiness Fail 10/100

    7.5% of the overall score

    0 original data indicators, 0 percentages, 0 quotes.

    • Limited use of specific statistics
  • Content Freshness Needs work 30/100

    5.7% of the overall score

    References current year

    • No machine-readable date on the page, so AI cannot tell when it was written
  • Unique Value Proposition Fail 9/100

    5.1% of the overall score

    1 of 94 passages carry a figure, 0 set two figures against each other, 0 named versions or models.

  • AI Discoverability Not measured 54/100

    3% of the overall score

    Score: 54/100

  • Raw HTML Availability Pass 100/100

    1.5% of the overall score

    1698 words readable without JavaScript

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

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