Kuroma Kuroma

big.dk scores 32/100 for AI Readiness

BIG (big.dk) scores 32/100 (grade F) on AI Readiness, audited 20 Aug 2026. Its strongest area is Technical Optimization (55) and its weakest is AI Readiness (14); the biggest single gap is Question Coverage & FAQ Presence at 0/100 (No FAQ schema markup detected). That places it below the median of the 30,898 sites Kuroma has audited.

Audited URL: https://big.dk

32/100
Grade
F

The most points to recover are in Citation-Worthiness: it scored 0/100 on a check worth 7.5% of the total, which takes 7.5 points off the overall score.

This audit is 26 days old. AI answers change between audits, so what AI search sees today may differ from this card.

Updated 26 days ago

Below the median of all audited sites Median 39 · Top quartile 45 · across 30,898 audited sites

Is big.dk ready for AI search?

Not yet: big.dk scores 32/100 (grade F). Start with Add FAQ Schema Markup and Make This Page’s Facts Extractable.

Category scores

On-Page Content 25% of the score 31
Technical Optimization 20% of the score 55
Authority Signals 25% of the score 36
AI Readiness 30% of the score 14

Top fixes, ranked by points recovered

Ranked by each check's share of the overall score times how far it fell short, so the biggest number is the biggest win, not the lowest score.

  1. Increase Citation-Worthy Content up to +7.5 pts

    On https://big.dk · AI Readiness → Citation-Worthiness, scored 0/100

    • Limited use of specific statistics
    • Conduct original research or surveys
    • Include specific statistics with sources
    • Add expert quotes and interviews
  2. Improve Crawlability & AI Crawler Access up to +7 pts

    On https://big.dk · Technical Optimization → Crawlability & Accessibility, scored 46/100

    • Missing canonical tag
    • Meta robots noarchive/nocache directive detected. Bing documents that NOARCHIVE prevents content from being used in Copilot responses and grounding results.
    • 13 of 323 links cannot be followed by a crawler
    • The response at big.dk is not a robots.txt file, so AI crawler access could not be verified.
    • Add canonical tag to prevent duplicate content issues
    • Remove the noarchive/nocache directive so Copilot can ground answers in this page
    • Replace placeholder links (href="#", javascript:) with real URLs or remove them
  3. Optimize for Featured Snippets & AI Answers up to +6.6 pts

    On https://big.dk · AI Readiness → Answer Box Potential, scored 8/100

    • No passage an assistant could quote whole
    • No FAQ structure detected
    • Add a section heading followed by 25 to 200 words that answer it on their own, so an assistant can lift the answer without the rest of the page
    • Add clear definitions that directly answer "What is X?" questions
    • Add comparison tables, definition lists or step-by-step markup - structured comparisons frequently appear in AI responses
  4. Add FAQ Schema Markup up to +6.5 pts

    On https://big.dk · On-Page Content → Question Coverage & FAQ Presence, scored 0/100

    • No FAQ schema markup detected
    • Few question-based headings
    • Identify the top 5-10 questions your audience asks
    • Create a dedicated FAQ section on this page
    • Add FAQPage schema markup (see code below)
  5. Add External Citations & References up to +5.9 pts

    On https://big.dk · Authority Signals → External Citations & References, scored 35/100

    • Use citation language like "according to..." or "research shows..."
    • Add a references or sources section
    • Include specific statistics and data points - AI loves citing numbers

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content 25% of the score

  • Content Depth & Comprehensiveness Partial 61/100

    6.5% of the overall score

    Found: 974 words, 270 paragraphs, 787 images (525 with alt text)

    • Content length (974 words) is below recommended minimum of 1,000 words
    • Limited use of lists for scannable content
    • 262 images missing alt text (e.g. data:image/bmp;base64,Qk32BAAAAAAAADYAAAAoAAAACAAAAAgAAAABABgAAAAAAMAAAAATCwAAEwsAAAAAAAAAAAAAAAAAAAAJGgs/QT5hWVV2Yl97WFtwQVBbNQ0wSDhOaWR5hYOYlZOnlJOlhIaVanR+Nig4UExceXuNmZyvqay9pqq4kpqmdoWPHy4mQU1SbXmGjpq…
  • Question Coverage & FAQ Presence Fail 0/100

    6.5% of the overall score

    No FAQ structure. 0 question headings. 0 questions detected in content

    • No FAQ schema markup detected
    • Few question-based headings
  • Structured Data Quality Fail 0/100

    4.5% of the overall score

    1 JSON-LD scripts. Schema types: Organization

    • No extractable data structures found — the page is unbroken prose
  • AI Readability Score Partial 70/100

    3% of the overall score

    Average 4 words/sentence. 0 long sentences. No text formatting.

  • Heading Hierarchy Needs work 34/100

    2.8% of the overall score

    H1: 0, H2: 0, H3: 262. Hierarchy issues.

    • Missing H1 heading
  • Media Accessibility Needs work 46/100

    1.8% of the overall score

    Measures whether images, video, and charts have text equivalents AI can read.

    • 262 of 787 content images have no alt text, so their content is invisible to AI search.
    • 521 images have no caption, so AI can't read the takeaway of a chart or diagram without one.
    • This page has 787 images but only ~974 words, so your key information may be trapped in images that AI search can't read.

Technical Optimization 20% of the score

  • Schema Markup Completeness Partial 70/100

    1% of the overall score

    1 valid schemas, has Organization

  • Page Performance Indicators Pass 81/100

    2% of the overall score

    2 render-blocking resources. 3799 elements for 974 words

  • Mobile Optimization Partial 68/100

    4% of the overall score

    Has viewport. has theme-color

  • Crawlability & Accessibility Needs work 46/100

    13% of the overall score

    HTTPS enabled. Missing canonical. Indexable. AI crawler access unverified (robots.txt unreadable). 13 placeholder links

    • Missing canonical tag
    • Meta robots noarchive/nocache directive detected. Bing documents that NOARCHIVE prevents content from being used in Copilot responses and grounding results.
    • 13 of 323 links cannot be followed by a crawler
    • The response at big.dk is not a robots.txt file, so AI crawler access could not be verified.

Authority Signals 25% of the score

  • E-E-A-T Signals Fail 23/100

    7% of the overall score

    Experience: 0/10. Expertise: 10/25. Authority: 4/25. Trust: 4/25

    • No author attribution found
    • No publication or update dates found
  • External Citations & References Needs work 35/100

    9% of the overall score

    8 external links, 0 citation phrases, 0 statistics. No references section.

  • Trust & Brand Signals Needs work 48/100

    9% of the overall score

    Present: About page, Publisher schema (4 identity properties), Social profiles (4)

    • No privacy policy link found
    • No contact information easily accessible

AI Readiness 30% of the score

  • Answer Box Potential Fail 8/100

    7.2% of the overall score

    0 of 262 headings open a quotable passage, 0 definitions, 0 comparison structures

    • No passage an assistant could quote whole
    • No FAQ structure detected
  • Citation-Worthiness Fail 0/100

    7.5% of the overall score

    0 original data indicators, 0 percentages, 0 quotes.

    • Limited use of specific statistics
  • Content Freshness Needs work 30/100

    5.7% of the overall score

    References current year

    • No machine-readable date on the page, so AI cannot tell when it was written
  • Unique Value Proposition Fail 0/100

    5.1% of the overall score

    0 of 105 passages carry a figure, 0 set two figures against each other, 0 named versions or models.

    • No passage on the page carries a figure a reader could check
  • AI Discoverability Not measured 16/100

    3% of the overall score

    Score: 16/100

  • Raw HTML Availability Pass 100/100

    1.5% of the overall score

    974 words readable without JavaScript

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

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