Kuroma Kuroma

www.houzz.com scores 45/100 for AI Readiness

Houzz for Pros and Homeowners (www.houzz.com) scores 45/100 (grade C) on AI Readiness, audited 2 Sep 2026. Its strongest area is Technical Optimization (59) and its weakest is AI Readiness (29); the biggest single gap is Unique Value Proposition at 5/100 (No passage on the page carries a figure a reader could check). That places it in the top quartile of the 30,898 sites Kuroma has audited.

Audited URL: https://www.houzz.com

45/100
Grade
C

The most points to recover are in External Citations & References: it scored 25/100 on a check worth 9% of the total, which takes 6.8 points off the overall score.

This audit is 12 days old. AI answers change between audits, so what AI search sees today may differ from this card.

Updated 12 days ago

Top 25% of all audited sites Median 39 · Top quartile 45 · across 30,898 audited sites

Is www.houzz.com ready for AI search?

Partly: www.houzz.com scores 45/100 (grade C). The two fixes that matter most are Add FAQ Schema Markup and Make This Page’s Facts Extractable.

Category scores

On-Page Content 25% of the score 43
Technical Optimization 20% of the score 59
Authority Signals 25% of the score 53
AI Readiness 30% of the score 29

Top fixes, ranked by points recovered

Ranked by each check's share of the overall score times how far it fell short, so the biggest number is the biggest win, not the lowest score.

  1. Add External Citations & References up to +6.8 pts

    On https://www.houzz.com · Authority Signals → External Citations & References, scored 25/100

    • Use citation language like "according to..." or "research shows..."
    • Add a references or sources section
    • Include specific statistics and data points - AI loves citing numbers
  2. Increase Citation-Worthy Content up to +6.8 pts

    On https://www.houzz.com · AI Readiness → Citation-Worthiness, scored 10/100

    • Limited use of specific statistics
    • Conduct original research or surveys
    • Include specific statistics with sources
    • Add expert quotes and interviews
  3. Add FAQ Schema Markup up to +5.9 pts

    On https://www.houzz.com · On-Page Content → Question Coverage & FAQ Presence, scored 9/100

    • No FAQ schema markup detected
    • Few question-based headings
    • Identify the top 5-10 questions your audience asks
    • Create a dedicated FAQ section on this page
    • Add FAQPage schema markup (see code below)
  4. Improve Crawlability & AI Crawler Access up to +5.5 pts

    On https://www.houzz.com · Technical Optimization → Crawlability & Accessibility, scored 58/100

    • 16 of 295 links cannot be followed by a crawler
    • The response at www.houzz.com is not a robots.txt file, so AI crawler access could not be verified.
    • Replace placeholder links (href="#", javascript:) with real URLs or remove them
    • Serve a plain-text robots.txt at www.houzz.com — the response we received could not be parsed as one
  5. Optimize for Featured Snippets & AI Answers up to +4.8 pts

    On https://www.houzz.com · AI Readiness → Answer Box Potential, scored 34/100

    • No FAQ structure detected
    • 2 of your 14 headings open a passage an assistant could quote; the rest introduce a link or a label
    • Add clear definitions that directly answer "What is X?" questions
    • Add comparison tables, definition lists or step-by-step markup - structured comparisons frequently appear in AI responses

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content 25% of the score

  • Content Depth & Comprehensiveness Partial 72/100

    6.5% of the overall score

    Found: 726 words, 178 paragraphs, 5 lists, 95 images (50 with alt text)

    • Content length (726 words) is below recommended minimum of 1,000 words
    • 45 images missing alt text
  • Question Coverage & FAQ Presence Fail 9/100

    6.5% of the overall score

    No FAQ structure. 0 question headings. 0 questions detected in content

    • No FAQ schema markup detected
    • Few question-based headings
  • Structured Data Quality Fail 22/100

    4.5% of the overall score

    1 JSON-LD scripts. Schema types: WebPage

  • AI Readability Score Partial 63/100

    3% of the overall score

    Average 21 words/sentence. 1 long sentences. No text formatting.

    • 1 sentences exceed 25 words
  • Heading Hierarchy Partial 69/100

    2.8% of the overall score

    H1: 0, H2: 10, H3: 4. Proper hierarchy.

    • Missing H1 heading
  • Media Accessibility Needs work 37/100

    1.8% of the overall score

    Measures whether images, video, and charts have text equivalents AI can read.

    • 45 of 95 content images have no alt text, so their content is invisible to AI search.
    • 13 images have alt text too short to describe what they show ("new topics", "new topics", "new topics").
    • 94 images have no caption, so AI can't read the takeaway of a chart or diagram without one.
    • This page has 95 images but only ~726 words, so your key information may be trapped in images that AI search can't read.

Technical Optimization 20% of the score

  • Schema Markup Completeness Partial 50/100

    1% of the overall score

    1 valid schemas, has OpenGraph

  • Page Performance Indicators Partial 71/100

    2% of the overall score

    3 render-blocking resources. 2383 elements for 726 words

  • Mobile Optimization Partial 60/100

    4% of the overall score

    Has viewport. 91 responsive images

    • Viewport not configured for device width
  • Crawlability & Accessibility Partial 58/100

    13% of the overall score

    HTTPS enabled. Has canonical. Indexable. AI crawler access unverified (robots.txt unreadable). 16 placeholder links

    • 16 of 295 links cannot be followed by a crawler
    • The response at www.houzz.com is not a robots.txt file, so AI crawler access could not be verified.

Authority Signals 25% of the score

  • E-E-A-T Signals Needs work 43/100

    7% of the overall score

    Experience: 0/10. Expertise: 7/25. Authority: 8/25. Trust: 25/25

    • No author attribution found
  • External Citations & References Needs work 25/100

    9% of the overall score

    4 external links, 0 citation phrases, 0 statistics. No references section.

  • Trust & Brand Signals Pass 89/100

    9% of the overall score

    Present: About page, Publisher schema (4 identity properties), Privacy Policy, Legal notice, Contact, Testimonials, Social profiles (3)

AI Readiness 30% of the score

  • Answer Box Potential Needs work 34/100

    7.2% of the overall score

    2 of 14 headings open a quotable passage, 0 definitions, 0 comparison structures

    • No FAQ structure detected
  • Citation-Worthiness Fail 10/100

    7.5% of the overall score

    0 original data indicators, 0 percentages, 0 quotes.

    • Limited use of specific statistics
  • Content Freshness Needs work 30/100

    5.7% of the overall score

    References current year

    • No machine-readable date on the page, so AI cannot tell when it was written
  • Unique Value Proposition Fail 5/100

    5.1% of the overall score

    0 of 89 passages carry a figure, 0 set two figures against each other, 1 named versions or models.

    • No passage on the page carries a figure a reader could check
  • AI Discoverability Not measured 68/100

    3% of the overall score

    Score: 68/100

  • Raw HTML Availability Pass 100/100

    1.5% of the overall score

    726 words readable without JavaScript

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

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