Kuroma Kuroma

apple.com scores 51/100 for AI Readiness

Apple (apple.com) is a Manufacturing / Industrial site; Kuroma measured its AI Readiness at 51/100 (grade B), audited 10 Aug 2026. Its strongest area is Technical Optimization (84) and its weakest is Authority Signals (37); the biggest single gap is Question Coverage & FAQ Presence at 0/100 (No FAQ schema markup detected).

Audited URL: https://apple.com

51/100
Grade
B

This audit is 37 days old. AI answers change between audits, so what AI search sees today may differ from this card.

Updated 37 days ago

Is apple.com ready for AI search?

Mostly, with gaps: apple.com scores 51/100 (grade B). The gaps to close are Add FAQ Schema Markup and Increase Citation-Worthy Content.

Category scores

This audit was scored on rubric version 2026-08-10, not the current 2026-08-13 rubric. Scores are only comparable within one rubric generation, so how much each check counts toward the total is left out. The checks on this page, their verdicts and their scores are exactly what that audit measured. A fresh audit of this site is scored on the current rubric.

On-Page Content 47
Technical Optimization 84
Authority Signals 37
AI Readiness 43

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content

  • Content Depth & Comprehensiveness Pass 77/100

    Found: 1051 words, 33 paragraphs, 31 lists, 50 images (9 with alt text)

    • 41 images missing alt text (e.g. /v/home/images/back-to-school-2026/a/hero_back_to_school_startframe__cd4vg5frm39e_large.png, /v/home/images/logos/ipad-air-m4/a/promo_logo_ipad_air__dqdj4ni03quu_large.png, /v/home/images/logos/apple-watch-…
  • Question Coverage & FAQ Presence Fail 0/100

    No FAQ structure. 0 question headings. 0 questions detected in content

    • No FAQ schema markup detected
    • Few question-based headings
  • Structured Data Quality Needs work 30/100

    3 JSON-LD scripts. Schema types: Organization, WebSite, WebPage

  • AI Readability Score Partial 70/100

    Average 5 words/sentence. 0 long sentences. No text formatting.

  • Heading Hierarchy Pass 100/100

    H1: 1, H2: 4, H3: 6. Proper hierarchy.

  • Media Accessibility Needs work 28/100

    Measures whether images, video, and charts have text equivalents AI can read.

    • 41 of 50 content images have no alt text, so their content is invisible to AI search.
    • 34 images have no caption, so AI can't read the takeaway of a chart or diagram without one.
    • This page has 50 images but only ~1051 words, so your key information may be trapped in images that AI search can't read.
    • 4 video(s) have no transcript or captions, so AI search treats them as a blank space.

Technical Optimization

  • Schema Markup Completeness Pass 100/100

    3 valid schemas, has Organization, has OpenGraph

  • Page Performance Indicators Partial 59/100

    17 render-blocking resources. 1167 elements for 1051 words

    • 17 render-blocking scripts and stylesheets load before this page can appear
  • Mobile Optimization Pass 85/100

    Has viewport. 50 responsive images

  • Crawlability & Accessibility Pass 87/100

    HTTPS enabled. Has canonical. Indexable. All scored AI crawlers allowed. 11 placeholder links

    • Canonical URL does not match page URL
    • 11 of 143 links cannot be followed by a crawler

Authority Signals

  • E-E-A-T Signals Fail 21/100

    Experience: 0/10. Expertise: 4/25. Authority: 4/10. Trust: 7/25

    • No author attribution found
    • No publication or update dates found
  • External Citations & References Needs work 45/100

    3 external links, 0 citation phrases, 6 statistics. No references section.

  • Trust & Brand Signals Needs work 42/100

    Present: SSL, Privacy Policy, Contact

AI Readiness

  • Answer Box Potential Needs work 40/100

    2 definitions, 1 ordered lists, 0 comparison structures

    • No FAQ structure detected
  • Citation-Worthiness Fail 17/100

    0 original data indicators, 2 percentages, 0 quotes.

    • Hedged language is frequent (8 hedge words per 100 sentences), which weakens citation-worthiness
  • Content Freshness Needs work 30/100

    References current year

    • No machine-readable date on the page, so AI cannot tell when it was written
  • Unique Value Proposition Partial 57/100

    4 of 51 passages carry a figure, 2 set two figures against each other, 1 named versions or models.

  • AI Discoverability Not measured 85/100

    Score: 85/100

  • Raw HTML Availability Pass 100/100

    1051 words readable without JavaScript

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

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