Kuroma
As AI search becomes part of how consumers research brands, products, and services, agencies are beginning to hear a question that barely existed a year ago: “What are we doing about AI search?”
Client interest is developing faster than many organizations' ability to respond. 2026 study of 150 U.S. B2B tech marketers by Corporate Ink found a gap: 88% of CMO and VP-level respondents said leadership or their board was asking what they were doing about AI visibility, but only 34% of marketers surveyed said they had a defined strategy and felt highly prepared. Limited internal GEO knowledge and expertise was the most commonly cited obstacle, at 51%.
Kuroma has seen a similar pattern in its own market conversations. Across early evaluations and discussions with enterprise brands and agencies spanning more than six industries, 71% expressed a clear GEO or AI-search use case, question, or interest. More than 50% eventually arrived at some version of the same question: “We can see the data. Now what?”
This is where the agency opportunity begins. Brands don't only need another AI visibility dashboard. They need someone who can interpret the data, identify what deserves attention, and turn those findings into action. For agencies already working across SEO, content, web, digital PR, and strategy, that work may be much closer to their existing business than it first appears.
Why GEO's Ownership Gap Matters for Agencies
For brands, one of the reason GEO can be difficult to operationalize is that it doesn't fit neatly inside one marketing function. SEO is an obvious starting point, as the two disciplines share many of the same foundations around organic discoverability, including website accessibility, content, and authority. But AI visibility can also involve PR and communications, website infrastructure, brand strategy, and third-party sources.
As a result, ownership is still far from straightforward. A Muck Rack survey of more than 1,000 PR professionals found that 73% considered GEO at least somewhat important to their communications strategy, yet 29% said nobody at their organization owned it.
Corporate Ink's 2026 research reflects the same challenge, with 39% of surveyed B2B tech marketers citing a lack of coordination or knowledge-sharing across content, PR, and web teams as an obstacle to improving AI visibility.
For agencies, however, that fragmentation can become an advantage. Agencies are already accustomed to connecting different marketing functions and translating a business problem into SEO, content, web, PR, or strategic action.
That role may become increasingly relevant as brands look externally for digital expertise. For agencies, the opportunity isn't necessarily to rebuild the business around GEO. It is to add GEO intelligence to expertise they already sell.
GEO Creates a New Service Opportunity for Agencies
As brands begin asking what AI search means for their visibility, agencies have an opportunity to help answer a more important question: what should we do about it?
Measuring AI visibility is only the starting point. Knowing that a brand appears less often than a competitor, is absent from important buyer conversations, or is being represented inaccurately is useful only when those findings can be translated into action.
That is where GEO becomes relevant to the agency model. Many of the factors that can influence AI visibility intersect with work agencies already understand, including content, website optimization, technical improvements, digital PR, competitive research, and brand communications.
Agencies can connect GEO findings with that broader marketing context, helping clients determine which gaps matter, what deserves attention, and where action should be taken.
The opportunity, therefore, is not simply to report on AI visibility. It is to turn AI visibility into strategy and execution.
How Agencies Can Package GEO
Early evidence suggests that some agencies are already doing GEO-related work before establishing a distinct business model around it. In a September 2026 Mavlers pulse survey, 19 agency owners provided complete responses. Among them, 42% said they were already delivering AEO or GEO to clients, while 63% bundled the work into existing retainers and just 6% offered it as a standalone service.
The sample is small and directional, but it raises a relevant commercial question: as AI visibility creates additional measurement, analysis, and execution work, should that work continue to disappear inside an existing scope?
There is no standard answer yet. Published GEO services currently range from sub-US$1,000 monthly offerings focused on monitoring and optimization to multi-thousand-dollar engagements that include strategy and execution. The wide range reflects a category in which agencies are still defining what a GEO service should include and how it should be valued.
For agencies entering the market, three models are beginning to make practical sense.
1. Start with a GEO Audit
A standalone audit offers a relatively clear entry point for both the agency and the client. It can establish current AI visibility, benchmark competitors, examine how the brand is represented, and identify the most significant gaps.
The deliverable is not simply the visibility data, but an assessment of what the findings mean and where the client should focus next. This gives agencies a defined project to sell without requiring the client to commit immediately to a larger GEO program.
2. Add GEO to an Existing Scope
For clients already investing in SEO, content, digital PR, or broader digital marketing, GEO can become an additional intelligence layer within the engagement.
AI-search data may reveal content gaps, technical issues, weak third-party authority, inaccurate brand information, or competitive opportunities that create additional work within services the agency already provides.
In this model, GEO does not need to replace the existing engagement. It can expand the scope by identifying new problems worth solving.
3. Build an Ongoing GEO Engagement
For clients that consider AI visibility strategically important, the service can extend beyond an initial assessment into ongoing monitoring and optimization.
The agency can track visibility and competitive movement over time, identify new gaps, recommend priorities, and connect those findings with execution. This creates a recurring service around a problem that is itself continuously changing.
The commercial opportunity therefore depends on how far the agency moves beyond measurement. A visibility report has one level of value; interpreting the findings, defining priorities, and executing the response creates another.
GEO software provides the measurement infrastructure. The agency decides how much value to build on top of it.
Making GEO Scalable Across Clients
As GEO moves from a one-time audit to an ongoing service, the operational challenge grows. Monitoring relevant questions, competitors, AI platforms, and sources may be manageable for one client, but becomes harder to maintain consistently across multiple accounts.
For agencies, this creates a simple business consideration: the more time spent collecting data, the less time available for the work clients actually pay agencies to do: interpret, advise, and execute.
This is where technology becomes useful. A GEO platform can standardize the measurement layer, allowing agencies to track AI visibility and competitive movement consistently while keeping strategy and execution specific to each client.
Where Kuroma Fits
Kuroma provides this intelligence layer, helping agencies monitor AI visibility, benchmark competitors, and investigate the factors behind visibility gaps across client accounts.
Agencies can use that intelligence as the foundation for audits, strategic recommendations, and ongoing GEO engagements, while applying their own expertise to determine what deserves action.
The platform provides intelligence. The agency turns it into client value.
Kuroma helps teams move from insight to action by showing how AI sees your brand, where you stand against competitors, what’s limiting your visibility, and what to improve next.
Check your AI visibility with Kuroma →
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Frequently Asked Questions (FAQ)
Which clients are a good fit for GEO services?
GEO is particularly relevant for clients whose customers conduct significant research before making a decision, especially when brand credibility, comparison, and third-party information influence the buying journey. Existing clients already investing in organic visibility, content, or digital PR may also provide a natural starting point.
What should an agency's first GEO deliverable look like?
A practical starting point is a baseline assessment covering the client's visibility across relevant AI conversations, competitive position, brand representation, and the most significant gaps. The assessment should go beyond reporting metrics by explaining what deserves attention and what the client can do next.
How is GEO different from the SEO services agencies already provide?
SEO and GEO share several foundations, but they measure different discovery environments. SEO focuses primarily on visibility in traditional search results, while GEO examines how brands appear, are described, and are referenced within AI-generated answers. For agencies, GEO can add another intelligence layer to existing organic search and marketing work.