As AI search fundamentally shifts how consumers discover information, Generative Engine Optimization is rapidly evolving from a novel concept into an essential business practice. To succeed, brands must move beyond simply monitoring their AI visibility to actively building the workflows, benchmarks, and tools needed to operationalize it.
Google rolled out Gemini 3.6 Flash to everyone in the Gemini app. The app looks the same, but the model writing the answers is new, and that can move which brands get named.
Every AI visibility tool sells a score. Almost nobody checks whether their score predicts anything. We regressed 22 weeks of observed AI citations against the audit scores brands held before those answers were generated. Here is what survived honest validation, engine by engine, including the parts that did not flatter us.
Kuroma