Clicks are disappearing and rankings no longer predict who gets cited. Here are the AI search performance metrics that survive contact with real data, including a number most tools never show you: how often AI names a brand without citing it.
Google rolled out Gemini 3.6 Flash to everyone in the Gemini app. The app looks the same, but the model writing the answers is new, and that can move which brands get named.
Most GEO advice is about content. But a surprising share of the sites we audit lose AI visibility before a word is judged, because a crawler was blocked or the page rendered empty. Here is the plumbing checklist.
AI search engines do not cite pages, they cite passages that survive a five-stage pipeline. Google's fan-out, Perplexity's span-level retrieval, ChatGPT's 18% search rate: here is how production RAG actually decides citations, and what you can influence at each stage.
While backlinks still play a role in search engine retrieval, recent data shows that brand mentions now correlate far more strongly with AI search visibility. This shift requires a new playbook focused on crawlability, passage extractability, and earning editorial mentions across the web.
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