As AI search fundamentally shifts how consumers discover information, Generative Engine Optimization is rapidly evolving from a novel concept into an essential business practice. To succeed, brands must move beyond simply monitoring their AI visibility to actively building the workflows, benchmarks, and tools needed to operationalize it.
Google rolled out Gemini 3.6 Flash to everyone in the Gemini app. The app looks the same, but the model writing the answers is new, and that can move which brands get named.
Traditional SEO tactics are failing in the age of AI search engines. Learn how Generative Engine Optimization (GEO) differs from SEO and why brands need new content strategies to maintain visibility across AI platforms like ChatGPT, Gemini, and Claude.
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