Tag: search engine optimization

SEO is NOT Dead: How SEO and GEO Work Together in AI Search

By Jennifer Wen · October 22, 2026

As AI-driven search changes how people find information online, brands must combine traditional Search Engine Optimization with Generative Engine Optimization. Discover how SEO and GEO work together to boost your visibility across both traditional search engines and AI-generated answers.

SEO GEO AI Search digital marketing search engine optimization generative engine optimization

GEO Is Here. Now What?

By Jennifer Wen · September 11, 2026

As AI search fundamentally shifts how consumers discover information, Generative Engine Optimization is rapidly evolving from a novel concept into an essential business practice. To succeed, brands must move beyond simply monitoring their AI visibility to actively building the workflows, benchmarks, and tools needed to operationalize it.

generative engine optimization AI Search GEO search engine optimization digital marketing AI visibility