Most GEO advice is about content. But a surprising share of the sites we audit lose AI visibility before a word is judged, because a crawler was blocked or the page rendered empty. Here is the plumbing checklist.
AI search engines do not cite pages, they cite passages that survive a five-stage pipeline. Google's fan-out, Perplexity's span-level retrieval, ChatGPT's 18% search rate: here is how production RAG actually decides citations, and what you can influence at each stage.
Google AI Overviews are fundamentally changing search by providing AI-generated summaries that answer queries without requiring clicks. This shift is causing dramatic 20-35% reductions in organic traffic, forcing brands to completely reimagine their content strategies for an AI-first digital landscape.
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