Tag: AI Citations

The mention economy: AI search visibility is decided on websites you don't own

By Sega Cheng · July 17, 2026

AI engines assemble recommendation shortlists from listicles, review sites, YouTube, and Reddit, not from brand domains. The evidence for treating earned media as the core AI search strategy.

AI Search GEO AEO earned media brand mentions AI Citations

How RAG Works: The Five-Stage Pipeline That Decides Whether AI Search Cites Your Brand

By Sega Cheng · July 11, 2026

AI search engines do not cite pages, they cite passages that survive a five-stage pipeline. Google's fan-out, Perplexity's span-level retrieval, ChatGPT's 18% search rate: here is how production RAG actually decides citations, and what you can influence at each stage.

GEO RAG AI Search AI Citations AIO AISEO AEO