Kuroma
Self-Promotional Content in AI Search: What Works, What Backfires, and What the Data Shows
Brands keep rewriting their pages to sound more confident, more authoritative, more persuasive for AI engines. The data tells a harsher story: 82% of AI citations go to earned media, your own site captures 2.9% of citations on unbranded queries, and the best-tested style tweak is worth a third of what adding verifiable statistics is worth. Here is what the evidence actually supports.