Kuroma Kuroma

vice.com scores 67/100 for AI Readiness

VICE is the definitive guide to enlightening information (vice.com) is a Publishing / News Media site; Kuroma measured its AI Readiness at 67/100 (grade A), audited 20 Aug 2026. Its strongest area is Technical Optimization (88) and its weakest is AI Readiness (52); the biggest single gap is Raw HTML Availability at 10/100 (This page could only be read with a full browser; AI crawlers use none, so they receive far less of it than a visitor does.). That places it in the top quartile of the 3,008 Media & Entertainment sites Kuroma has audited.

Audited URL: https://vice.com

67/100
Grade
A

The most points to recover are in Citation-Worthiness: it scored 32/100 on a check worth 7.5% of the total, which takes 5.1 points off the overall score.

This audit is 25 days old. AI answers change between audits, so what AI search sees today may differ from this card.

Updated 25 days ago

Top 25% in Media & Entertainment Median 37 · Top quartile 43 · across 3,008 audited sites in Media & Entertainment

Is vice.com ready for AI search?

Largely yes: vice.com scores 67/100 (grade A). The remaining fixes are Improve Raw HTML Availability and Increase Citation-Worthy Content.

Category scores

On-Page Content 25% of the score 69
Technical Optimization 20% of the score 88
Authority Signals 25% of the score 67
AI Readiness 30% of the score 52

Top fixes, ranked by points recovered

Ranked by each check's share of the overall score times how far it fell short, so the biggest number is the biggest win, not the lowest score.

  1. Increase Citation-Worthy Content up to +5.1 pts

    On https://vice.com · AI Readiness → Citation-Worthiness, scored 32/100

    • Conduct original research or surveys
    • Include specific statistics with sources
    • Add expert quotes and interviews
  2. Optimize for Featured Snippets & AI Answers up to +3.5 pts

    On https://vice.com · AI Readiness → Answer Box Potential, scored 52/100

    • No FAQ structure detected
    • Add clear definitions that directly answer "What is X?" questions
    • Add comparison tables, definition lists or step-by-step markup - structured comparisons frequently appear in AI responses
    • Add FAQ section with common questions about your topic
  3. Add FAQ Schema Markup up to +3.4 pts

    On https://vice.com · On-Page Content → Question Coverage & FAQ Presence, scored 47/100

    • No FAQ schema markup detected
    • Few question-based headings
    • Identify the top 5-10 questions your audience asks
    • Create a dedicated FAQ section on this page
    • Add FAQPage schema markup (see code below)
  4. Improve Unique Value Proposition up to +3.3 pts

    On https://vice.com · AI Readiness → Unique Value Proposition, scored 35/100

    • Most passages describe the offer in general terms; carry the figures into them rather than leaving them in one panel
    • Widen the evidence: prices, percentages, measured magnitudes and volumes each answer a different question about the same claim
  5. Strengthen E-E-A-T Signals up to +3.2 pts

    On https://vice.com · Authority Signals → E-E-A-T Signals, scored 55/100

    • Add author byline with name and credentials
    • Create detailed author bio pages
    • Include "About Us" with company history

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content 25% of the score

  • Content Depth & Comprehensiveness Pass 100/100

    6.5% of the overall score

    Found: 2223 words, 88 paragraphs, 22 lists, 58 images (54 with alt text)

    • 4 images missing alt text
  • Question Coverage & FAQ Presence Needs work 47/100

    6.5% of the overall score

    No FAQ structure. 2 question headings. 3 questions detected in content

    • No FAQ schema markup detected
    • Few question-based headings
  • Structured Data Quality Needs work 40/100

    4.5% of the overall score

    2 JSON-LD scripts. Schema types: WebPage, BreadcrumbList, WebSite, Organization

  • AI Readability Score Pass 85/100

    3% of the overall score

    Average 9 words/sentence. 2 long sentences. Has text formatting.

  • Heading Hierarchy Pass 75/100

    2.8% of the overall score

    H1: 1, H2: 18, H3: 41. Hierarchy issues.

  • Media Accessibility Pass 77/100

    1.8% of the overall score

    Measures whether images, video, and charts have text equivalents AI can read.

    • 1 of 55 content images have no alt text, so their content is invisible to AI search.
    • 1 images have generic or filename-only alt text ("Logo") that tells AI nothing about the content.
    • 4 images have alt text too short to describe what they show ("close", "VICE Logo", "VICE").
    • 9 images have no caption, so AI can't read the takeaway of a chart or diagram without one.

Technical Optimization 20% of the score

  • Schema Markup Completeness Pass 100/100

    1% of the overall score

    2 valid schemas, has Organization, has OpenGraph

  • Page Performance Indicators Partial 60/100

    2% of the overall score

    43 render-blocking resources. 1505 elements for 2223 words

    • 43 render-blocking scripts and stylesheets load before this page can appear
  • Mobile Optimization Pass 85/100

    4% of the overall score

    Has viewport. 51 responsive images

  • Crawlability & Accessibility Pass 93/100

    13% of the overall score

    HTTPS enabled. Has canonical. Indexable. All scored AI crawlers allowed. 2 placeholder links

    • Canonical URL does not match page URL

Authority Signals 25% of the score

  • E-E-A-T Signals Partial 55/100

    7% of the overall score

    Experience: 0/10. Expertise: 21/25. Authority: 8/25. Trust: 17/25. Has author

  • External Citations & References Pass 75/100

    9% of the overall score

    13 external links, 2 citation phrases, 3 statistics. Has references section.

  • Trust & Brand Signals Partial 69/100

    9% of the overall score

    Present: About page, Publisher schema (5 identity properties), Privacy Policy, Legal notice, Social profiles (4)

    • No contact information easily accessible

AI Readiness 30% of the score

  • Answer Box Potential Partial 52/100

    7.2% of the overall score

    36 of 60 headings open a quotable passage, 0 definitions, 0 comparison structures

    • No FAQ structure detected
  • Citation-Worthiness Needs work 32/100

    7.5% of the overall score

    0 original data indicators, 0 percentages, 0 quotes.

  • Content Freshness Pass 95/100

    5.7% of the overall score

    References current year. Last modified: 8/20/2026

  • Unique Value Proposition Needs work 35/100

    5.1% of the overall score

    6 of 158 passages carry a figure, 1 set two figures against each other, 2 named versions or models.

  • AI Discoverability Not measured 71/100

    3% of the overall score

    Score: 71/100

  • Raw HTML Availability Fail 10/100

    1.5% of the overall score

    This page could only be read with a full browser; AI crawlers use none

    • This page could only be read with a full browser; AI crawlers use none, so they receive far less of it than a visitor does.

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

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