Kuroma Kuroma

smartdoll.jp scores 44/100 for AI Readiness

SMART DOLL (smartdoll.jp) is a DTC / Consumer Brands site; Kuroma measured its AI Readiness at 44/100 (grade C), audited 16 Sep 2026. Its strongest area is Technical Optimization (79) and its weakest is Authority Signals (29); the biggest single gap is Structured Data Quality at 0/100 (No extractable data structures in the page's own content — the 5 lists and tables this check found all sit in the navigation, header, footer or sidebar). That places it in the top quartile of the 850 DTC / Consumer Brands sites Kuroma has audited.

Audited URL: https://smartdoll.jp

44/100
Grade
C

The most points to recover are in Trust & Brand Signals: it scored 19/100 on a check worth 9% of the total, which takes 7.3 points off the overall score.

Updated 1 day ago

Top 25% in DTC / Consumer Brands Median 38 · Top quartile 44 · across 850 audited sites in DTC / Consumer Brands

Is smartdoll.jp ready for AI search?

Partly: smartdoll.jp scores 44/100 (grade C). The two fixes that matter most are Make This Page’s Facts Extractable and Add FAQ Schema Markup.

Category scores

On-Page Content 25% of the score 45
Technical Optimization 20% of the score 79
Authority Signals 25% of the score 29
AI Readiness 30% of the score 31

Top fixes, ranked by points recovered

Ranked by each check's share of the overall score times how far it fell short, so the biggest number is the biggest win, not the lowest score.

  1. Add Trust Signals up to +7.3 pts

    On https://smartdoll.jp · Authority Signals → Trust & Brand Signals, scored 19/100

    • No about or company page linked from this page
    • No contact information easily accessible
    • Link to an about page that says who publishes this site
    • Declare the publisher in Organization schema (name, url, logo, sameAs) so an engine can attribute the page
    • Add clear contact options (form, email, phone)
  2. Increase Citation-Worthy Content up to +6.9 pts

    On https://smartdoll.jp · AI Readiness → Citation-Worthiness, scored 8/100

    • Limited use of specific statistics
    • Conduct original research or surveys
    • Include specific statistics with sources
    • Add expert quotes and interviews
  3. Add External Citations & References up to +5.9 pts

    On https://smartdoll.jp · Authority Signals → External Citations & References, scored 35/100

    • Use citation language like "according to..." or "research shows..."
    • Add a references or sources section
    • Include specific statistics and data points - AI loves citing numbers
  4. Add FAQ Schema Markup up to +5.4 pts

    On https://smartdoll.jp · On-Page Content → Question Coverage & FAQ Presence, scored 17/100

    • No FAQ schema markup detected
    • Few question-based headings
    • Identify the top 5-10 questions your audience asks
    • Create a dedicated FAQ section on this page
    • Add FAQPage schema markup (see code below)
  5. Optimize for Featured Snippets & AI Answers up to +5.1 pts

    On https://smartdoll.jp · AI Readiness → Answer Box Potential, scored 29/100

    • No FAQ structure detected
    • 1 of your 11 headings open a passage an assistant could quote; the rest introduce a link or a label
    • Add clear definitions that directly answer "What is X?" questions
    • Add comparison tables, definition lists or step-by-step markup - structured comparisons frequently appear in AI responses

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content 25% of the score

  • Content Depth & Comprehensiveness Pass 83/100

    6.5% of the overall score

    Found: 1,416 words, 37 paragraphs, 5 lists, 55 images (41 with alt text)

    • 14 images missing alt text (e.g. (inline image), //shop.smartdoll.jp/cdn/shop/files/IMG_20260425_102021_baaf9fb3-0473-4e7c-9421-21a32f5a3553.jpg?crop=center&height=1687&v=1785743376&width=3000, //shop.smartdoll.jp/cdn/shop/files/A7C08097.j…
  • Question Coverage & FAQ Presence Fail 17/100

    6.5% of the overall score

    No FAQ structure. 0 question headings. 1 questions detected in content

    • No FAQ schema markup detected
    • Few question-based headings
  • Structured Data Quality Fail 0/100

    4.5% of the overall score

    No JSON-LD structured data found

    • No extractable data structures in the page's own content — the 5 lists and tables this check found all sit in the navigation, header, footer or sidebar
  • AI Readability Score Partial 69/100

    3% of the overall score

    Average 9 words/sentence. 2 long sentences. No text formatting.

  • Heading Hierarchy Partial 65/100

    2.8% of the overall score

    H1: 0, H2: 0, H3: 0. Hierarchy issues.

    • Missing H1 heading
  • Media Accessibility Needs work 45/100

    1.8% of the overall score

    Measures whether images, video, and charts have text equivalents AI can read.

    • 14 of 55 content images have no alt text, so their content is invisible to AI search.
    • 1 images have generic or filename-only alt text ("thumbnail-713ec73d-c715-4015-8bbb-91e07f06fe60.jpg") that tells AI nothing about the content.
    • 8 images have alt text too short to describe what they show ("Loading", "Knowledge Base", "Capri Jeans").
    • 52 images have no caption, so AI can't read the takeaway of a chart or diagram without one.

Technical Optimization 20% of the score

  • Schema Markup Completeness Needs work 40/100

    1% of the overall score

    0 valid schemas, has OpenGraph

  • Page Performance Indicators Pass 78/100

    2% of the overall score

    6 render-blocking resources. 1,178 elements for 1,416 words

  • Mobile Optimization Pass 85/100

    4% of the overall score

    Has viewport. 38 responsive images

  • Crawlability & Accessibility Pass 80/100

    13% of the overall score

    HTTPS enabled. Has canonical. Indexable. All scored AI crawlers allowed. 10 placeholder links

    • Canonical URL does not match page URL
    • 10 of 150 links cannot be followed by a crawler

Authority Signals 25% of the score

  • E-E-A-T Signals Needs work 35/100

    7% of the overall score

    Experience: 0/10. Expertise: 18/25. Authority: 0/25. Trust: 10/25. Has author

  • External Citations & References Needs work 35/100

    9% of the overall score

    8 external links, 0 citation phrases, 0 statistics. No references section.

  • Trust & Brand Signals Fail 19/100

    9% of the overall score

    Present: Privacy Policy, Social profiles (5)

    • No about or company page linked from this page
    • No contact information easily accessible

AI Readiness 30% of the score

  • Answer Box Potential Needs work 29/100

    7.2% of the overall score

    1 of 11 headings open a quotable passage, 2 definitions, 0 comparison structures

    • No FAQ structure detected
  • Citation-Worthiness Fail 8/100

    7.5% of the overall score

    0 original data indicators, 0 percentages, 0 quotes.

    • Limited use of specific statistics
  • Content Freshness Pass 83/100

    5.7% of the overall score

    References current year. Last modified: 9/13/2026

  • Unique Value Proposition Fail 0/100

    5.1% of the overall score

    0 of 97 passages carry a figure, 0 set two figures against each other, 0 named versions or models.

    • No passage on the page carries a figure a reader could check
  • AI Discoverability Not measured 54/100

    3% of the overall score

    Score: 54/100

  • Raw HTML Availability Fail 10/100

    1.5% of the overall score

    This page could only be read with a full browser; AI crawlers use none

    • This page could only be read with a full browser; AI crawlers use none, so they receive far less of it than a visitor does.

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

Score your own site → Claim this card

Other audited DTC / Consumer Brands sites

Other DTC / Consumer Brands sites without a public score card

No public score card exists for these sites yet. Pick one to run a free audit on it; nothing runs until you confirm on the next page.