Kuroma Kuroma

santen.com scores 23/100 for AI Readiness

Santen Worldwide Business Operations (santen.com) is a Pharma / Biotech site; Kuroma measured its AI Readiness at 23/100 (grade F), audited 16 Sep 2026. Its strongest area is Technical Optimization (46) and its weakest is Authority Signals (15); the biggest single gap is Question Coverage & FAQ Presence at 0/100 (No FAQ schema markup detected). That places it below the median of the 446 Pharma / Biotech sites Kuroma has audited.

Audited URL: https://santen.com

23/100
Grade
F

The most points to recover are in Trust & Brand Signals: it scored 0/100 on a check worth 9% of the total, which takes 9 points off the overall score.

This audit is 44 days old. AI answers change between audits, so what AI search sees today may differ from this card.

Updated 44 days ago

Below the median in Pharma / Biotech Median 37 · Top quartile 42 · across 446 audited sites in Pharma / Biotech

Is santen.com ready for AI search?

Not yet: santen.com scores 23/100 (grade F). Start with Add FAQ Schema Markup and Make This Page’s Facts Extractable.

Category scores

On-Page Content 25% of the score 22
Technical Optimization 20% of the score 46
Authority Signals 25% of the score 15
AI Readiness 30% of the score 15

Top fixes, ranked by points recovered

Ranked by each check's share of the overall score times how far it fell short, so the biggest number is the biggest win, not the lowest score.

  1. Add Trust Signals up to +9 pts

    On https://www.santen.com/ · Authority Signals → Trust & Brand Signals, scored 0/100

    • No privacy policy link found
    • No about or company page linked from this page
    • No contact information easily accessible
    • Add a privacy policy page and link to it in the footer
    • Link to an about page that says who publishes this site
    • Declare the publisher in Organization schema (name, url, logo, sameAs) so an engine can attribute the page
  2. Improve Crawlability & AI Crawler Access up to +7.7 pts

    On https://www.santen.com/ · Technical Optimization → Crawlability & Accessibility, scored 41/100

    • Canonical URL does not match page URL
    • 3 of 46 links cannot be followed by a crawler
    • We could not fetch santen.com, so AI crawler access could not be verified.
    • Verify canonical tag points to the correct URL
    • This page opens 13 distinct paths into the rest of the site; linking to more of it gives crawlers more to find
    • Replace placeholder links (href="#", javascript:) with real URLs or remove them
  3. Increase Citation-Worthy Content up to +7.5 pts

    On https://www.santen.com/ · AI Readiness → Citation-Worthiness, scored 0/100

    • Limited use of specific statistics
    • Conduct original research or surveys
    • Include specific statistics with sources
    • Add expert quotes and interviews
  4. Add FAQ Schema Markup up to +6.5 pts

    On https://www.santen.com/ · On-Page Content → Question Coverage & FAQ Presence, scored 0/100

    • No FAQ schema markup detected
    • Few question-based headings
    • Identify the top 5-10 questions your audience asks
    • Create a dedicated FAQ section on this page
    • Add FAQPage schema markup (see code below)
  5. Strengthen E-E-A-T Signals up to +6.4 pts

    On https://www.santen.com/ · Authority Signals → E-E-A-T Signals, scored 9/100

    • No author attribution found
    • Add author byline with name and credentials
    • Create detailed author bio pages
    • Include "About Us" with company history

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content 25% of the score

  • Content Depth & Comprehensiveness Fail 16/100

    6.5% of the overall score

    Found: 85 words, 1 images (0 with alt text)

    • Content length (85 words) is below recommended minimum of 1,000 words
    • Limited use of lists for scannable content
    • 1 images missing alt text (e.g. /content/dam/santen/common/symbol_logo.svg)
  • Question Coverage & FAQ Presence Fail 0/100

    6.5% of the overall score

    No FAQ structure. 0 question headings. 0 questions detected in content

    • No FAQ schema markup detected
    • Few question-based headings
  • Structured Data Quality Fail 0/100

    4.5% of the overall score

    No JSON-LD structured data found

    • No extractable data structures found — the page is unbroken prose
  • AI Readability Score Partial 70/100

    3% of the overall score

    Average 4 words/sentence. 0 long sentences. No text formatting.

  • Heading Hierarchy Partial 71/100

    2.8% of the overall score

    H1: 1, H2: 2, H3: 3. Proper hierarchy.

  • Media Accessibility Fail 18/100

    1.8% of the overall score

    Measures whether images, video, and charts have text equivalents AI can read.

    • 1 of 1 content images have no alt text, so their content is invisible to AI search.

Technical Optimization 20% of the score

  • Schema Markup Completeness Needs work 40/100

    1% of the overall score

    0 valid schemas, has OpenGraph

  • Page Performance Indicators Partial 50/100

    2% of the overall score

    8 render-blocking resources. 349 elements for 85 words

    • The page spends 349 HTML elements on 85 words of content, so crawlers parse far more markup than answer
  • Mobile Optimization Partial 60/100

    4% of the overall score

    Has viewport

  • Crawlability & Accessibility Needs work 41/100

    13% of the overall score

    HTTPS enabled. Has canonical. Indexable. AI crawler access unverified (robots.txt unreadable). 3 placeholder links

    • Canonical URL does not match page URL
    • 3 of 46 links cannot be followed by a crawler
    • We could not fetch santen.com, so AI crawler access could not be verified.

Authority Signals 25% of the score

  • E-E-A-T Signals Fail 9/100

    7% of the overall score

    Experience: 0/10. Expertise: 0/25. Authority: 0/25. Trust: 10/25

    • No author attribution found
  • External Citations & References Needs work 35/100

    9% of the overall score

    30 external links, 0 citation phrases, 0 statistics. No references section.

  • Trust & Brand Signals Fail 0/100

    9% of the overall score

    No trust signals found

    • No privacy policy link found
    • No about or company page linked from this page
    • No contact information easily accessible

AI Readiness 30% of the score

  • Answer Box Potential Needs work 41/100

    7.2% of the overall score

    0 of 6 headings open a quotable passage, 0 definitions, 0 comparison structures

    • No passage an assistant could quote whole
    • No FAQ structure detected
  • Citation-Worthiness Fail 0/100

    7.5% of the overall score

    0 original data indicators, 0 percentages, 0 quotes.

    • Limited use of specific statistics
  • Content Freshness Fail 0/100

    5.7% of the overall score

    No recent year references

    • No recent year references in content
    • No machine-readable date on the page, so AI cannot tell when it was written
  • Unique Value Proposition Fail 0/100

    5.1% of the overall score

    0 of 5 passages carry a figure, 0 set two figures against each other, 0 named versions or models.

    • No passage on the page carries a figure a reader could check
  • AI Discoverability Not measured 27/100

    3% of the overall score

    Score: 27/100

  • Raw HTML Availability Needs work 47/100

    1.5% of the overall score

    85 words readable without JavaScript

    • Only 85 words are readable without JavaScript; AI crawlers run no JavaScript and will see very little of this page.

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

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