Kuroma Kuroma

moz.com scores 68/100 for AI Readiness

Moz (moz.com) is a MarTech / Marketing Platform site; Kuroma measured its AI Readiness at 68/100 (grade A), audited 20 Aug 2026. Its strongest area is Authority Signals (82) and its weakest is On-Page Content (56); the biggest single gap is Structured Data Quality at 0/100 (No extractable data structures in the page's own content — the 28 lists and tables this check found all sit in the navigation, header, footer or sidebar). That places it in the top quartile of the 272 MarTech sites Kuroma has audited.

Audited URL: https://moz.com

68/100
Grade
A

The most points to recover are in Citation-Worthiness: it scored 32/100 on a check worth 7.5% of the total, which takes 5.1 points off the overall score.

This audit is 25 days old. AI answers change between audits, so what AI search sees today may differ from this card.

Updated 25 days ago

Top 25% in MarTech Median 53 · Top quartile 59 · across 272 audited sites in MarTech

Is moz.com ready for AI search?

Largely yes: moz.com scores 68/100 (grade A). The remaining fixes are Make This Page’s Facts Extractable and Improve Unique Value Proposition.

Category scores

On-Page Content 25% of the score 56
Technical Optimization 20% of the score 76
Authority Signals 25% of the score 82
AI Readiness 30% of the score 60

Top fixes, ranked by points recovered

Ranked by each check's share of the overall score times how far it fell short, so the biggest number is the biggest win, not the lowest score.

  1. Increase Citation-Worthy Content up to +5.1 pts

    On https://moz.com · AI Readiness → Citation-Worthiness, scored 32/100

    • Conduct original research or surveys
    • Include specific statistics with sources
    • Add expert quotes and interviews
  2. Make This Page’s Facts Extractable up to +4.5 pts

    On https://moz.com · On-Page Content → Structured Data Quality, scored 0/100

    • No extractable data structures in the page's own content — the 28 lists and tables this check found all sit in the navigation, header, footer or sidebar
    • Present comparable facts as a table with a header row, so an engine can quote a specific value
    • Every list of three or more items on this page sits in the navigation, header, footer or sidebar — put the page's own enumerable points into a list of three or more items
  3. Add FAQ Schema Markup up to +3.9 pts

    On https://moz.com · On-Page Content → Question Coverage & FAQ Presence, scored 40/100

    • No FAQ schema markup detected
    • Few question-based headings
    • Identify the top 5-10 questions your audience asks
    • Create a dedicated FAQ section on this page
    • Add FAQPage schema markup (see code below)
  4. Improve Unique Value Proposition up to +3.7 pts

    On https://moz.com · AI Readiness → Unique Value Proposition, scored 27/100

    • Most passages describe the offer in general terms; carry the figures into them rather than leaving them in one panel
    • Widen the evidence: prices, percentages, measured magnitudes and volumes each answer a different question about the same claim
    • Name the versions, models and standards you actually work with instead of describing them in general terms
  5. Improve Crawlability & AI Crawler Access up to +3.3 pts

    On https://moz.com · Technical Optimization → Crawlability & Accessibility, scored 75/100

    • 29 of 205 links cannot be followed by a crawler
    • Crawl-delay directive may slow AI crawler indexing
    • This page opens 75 distinct paths into the rest of the site; linking to more of it gives crawlers more to find
    • Replace placeholder links (href="#", javascript:) with real URLs or remove them
    • robots.txt asks crawlers to wait 10s between requests, which limits how much of this site they reach

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content 25% of the score

  • Content Depth & Comprehensiveness Pass 90/100

    6.5% of the overall score

    Found: 2627 words, 116 paragraphs, 32 lists, 49 images (34 with alt text)

    • 15 images missing alt text
  • Question Coverage & FAQ Presence Needs work 40/100

    6.5% of the overall score

    No FAQ structure. 2 question headings. 0 questions detected in content

    • No FAQ schema markup detected
    • Few question-based headings
  • Structured Data Quality Fail 0/100

    4.5% of the overall score

    1 JSON-LD scripts. Schema types: WebPage, Organization, BreadcrumbList

    • No extractable data structures in the page's own content — the 28 lists and tables this check found all sit in the navigation, header, footer or sidebar
  • AI Readability Score Partial 70/100

    3% of the overall score

    Average 12 words/sentence. 0 long sentences. No text formatting.

  • Heading Hierarchy Pass 94/100

    2.8% of the overall score

    H1: 1, H2: 16, H3: 0. Hierarchy issues.

    • Heading levels are skipped (H1 straight to H3)
  • Media Accessibility Partial 51/100

    1.8% of the overall score

    Measures whether images, video, and charts have text equivalents AI can read.

    • 15 of 49 content images have no alt text, so their content is invisible to AI search.
    • 11 images have alt text too short to describe what they show ("Keyword Research", "Competitive Research", "Link Research").
    • 23 images have no caption, so AI can't read the takeaway of a chart or diagram without one.

Technical Optimization 20% of the score

  • Schema Markup Completeness Pass 100/100

    1% of the overall score

    1 valid schemas, has Organization, has OpenGraph

  • Page Performance Indicators Pass 78/100

    2% of the overall score

    10 render-blocking resources. 1375 elements for 2627 words

  • Mobile Optimization Partial 70/100

    4% of the overall score

    Has viewport. 4 responsive images

  • Crawlability & Accessibility Pass 75/100

    13% of the overall score

    HTTPS enabled. Has canonical. Indexable. All scored AI crawlers allowed. 29 placeholder links

    • 29 of 205 links cannot be followed by a crawler
    • Crawl-delay directive may slow AI crawler indexing

Authority Signals 25% of the score

  • E-E-A-T Signals Partial 74/100

    7% of the overall score

    Experience: 7/10. Expertise: 24/25. Authority: 19/25. Trust: 10/25. Has author

  • External Citations & References Partial 70/100

    9% of the overall score

    10 external links, 0 citation phrases, 7 statistics. Has references section.

  • Trust & Brand Signals Pass 99/100

    9% of the overall score

    Present: About page, Publisher schema (5 identity properties), Privacy Policy, Legal notice, Contact, Testimonials, Social profiles (5)

AI Readiness 30% of the score

  • Answer Box Potential Partial 70/100

    7.2% of the overall score

    12 of 32 headings open a quotable passage, 5 definitions, 0 comparison structures

    • No FAQ structure detected
  • Citation-Worthiness Needs work 32/100

    7.5% of the overall score

    0 original data indicators, 1 percentages, 0 quotes.

  • Content Freshness Pass 95/100

    5.7% of the overall score

    References current year. Last modified: 7/22/2026

  • Unique Value Proposition Needs work 27/100

    5.1% of the overall score

    5 of 171 passages carry a figure, 1 set two figures against each other, 0 named versions or models.

  • AI Discoverability Not measured 74/100

    3% of the overall score

    Score: 74/100

  • Raw HTML Availability Pass 100/100

    1.5% of the overall score

    2627 words readable without JavaScript

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

Score your own site → Claim this card

Other audited MarTech / Marketing Platform sites

Other MarTech / Marketing Platform sites without a public score card

No public score card exists for these sites yet. Pick one to run a free audit on it; nothing runs until you confirm on the next page.