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AI Readiness benchmark for Mental Health / Wellness

Across 118 audited domains we have classified as Mental Health / Wellness, the median AI Readiness score is 48 out of 100. That is 7 points above the median for all 30,309 audited domains in the corpus (41).

How the scores are distributed

Lower quartile40a quarter of the 118 score below this
Median48the midpoint of the 118
Upper quartile58a quarter score above this
050100

Half of the 118 audited Mental Health / Wellness domains score between 40 and 58. The corpus-wide interquartile range, across all 30,309 audited domains, is 36 to 49.

Which factors this industry fails most often

The rubric scores 19 factors. This table shows 15 of them: the rest were counted on fewer than 30 audits in this industry, which is too few to publish a rate from. A factor counts as failed here when a site scores below 50 out of 100 on it. The last column is how many audits each rate was calculated from. Media Accessibility is not scored on every kind of page: a rankings table or a paginated index has no question to answer and no image to caption. That row therefore leaves out every audit of a kind of page the factor does not apply to, and every audit that did not record a kind of page we could read. Every other row counts every audit in this industry that scored the factor.

Factor Fails in Mental Health / Wellness Fails corpus-wide Difference Audits counted
Answer Box Potential
AI Readiness · 7.2% of the total score
92% 97% -5 118
Structured Data Quality
On-Page Content · 4.5% of the total score
81% 77% +4 118
Media Accessibility
On-Page Content · 1.8% of the total score · counted only on pages this factor applies to
79% 86% -7 110
Trust & Brand Signals
Authority Signals · 9% of the total score
61% 83% -22 118
Schema Markup Completeness
Technical Optimization · 1% of the total score
53% 63% -10 118
Content Freshness
AI Readiness · 5.7% of the total score
49% 52% -3 118
External Citations & References
Authority Signals · 9% of the total score
45% 70% -25 118
Heading Hierarchy
On-Page Content · 2.8% of the total score
31% 39% -8 118
AI Discoverability
AI Readiness · 3% of the total score
25% 36% -11 118
Page Performance Indicators
Technical Optimization · 2% of the total score
18% 18% 0 118
Mobile Optimization
Technical Optimization · 4% of the total score
15% 14% +1 118
Raw HTML Availability
AI Readiness · 1.5% of the total score
12% 16% -4 118
Content Depth & Comprehensiveness
On-Page Content · 6.5% of the total score
10% 16% -6 118
AI Readability Score
On-Page Content · 3% of the total score
7% 12% -5 118
Crawlability & Accessibility
Technical Optimization · 13% of the total score
0% 0% 0 118

Where Mental Health / Wellness diverges from everyone else

Relative to the whole corpus, this industry is distinctively weak on Structured Data Quality (+4 points), Mobile Optimization (+1 points).

It is distinctively strong on External Citations & References (-25 points), Trust & Brand Signals (-22 points), AI Discoverability (-11 points).

Structured Data Quality: fails on 81% of the 118 Mental Health / Wellness audits it was measured on

Rescoped to extractable data structures in the HTML itself (tables and lists), which measurably improve machine extraction. This is distinct from schema.org markup, which shows no AI-citation lift in controlled tests.

Mobile Optimization: fails on 15% of the 118 Mental Health / Wellness audits it was measured on

No AI-engine evidence exists for mobile signals; this is classic search hygiene (Google page experience) retained at a modest weight.

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