Kuroma Kuroma

www.amazon.com scores 21/100 for AI Readiness

www.amazon.com is a Marketplace site; Kuroma measured its AI Readiness at 21/100 (grade F), audited 17 Sep 2026. Its strongest area is On-Page Content (37) and its weakest is Authority Signals (6); the biggest single gap is Question Coverage & FAQ Presence at 0/100 (No FAQ schema markup detected). That places it below the median of the 101 E-commerce Platforms sites Kuroma has audited.

Audited URL: https://www.amazon.com

21/100
Grade
F

The most points to recover are in Crawlability & Accessibility: it scored 33/100 on a check worth 13% of the total, which takes 8.7 points off the overall score.

This audit is 45 days old. AI answers change between audits, so what AI search sees today may differ from this card.

Updated 45 days ago

Below the median in E-commerce Platforms Median 44 · Top quartile 51 · across 101 audited sites in E-commerce Platforms

Is www.amazon.com ready for AI search?

Not yet: www.amazon.com scores 21/100 (grade F). Start with Add FAQ Schema Markup and Optimize Mobile Experience.

Category scores

On-Page Content 25% of the score 37
Technical Optimization 20% of the score 33
Authority Signals 25% of the score 6
AI Readiness 30% of the score 13

Top fixes, ranked by points recovered

Ranked by each check's share of the overall score times how far it fell short, so the biggest number is the biggest win, not the lowest score.

  1. Improve Crawlability & AI Crawler Access up to +8.7 pts

    On https://www.amazon.com · Technical Optimization → Crawlability & Accessibility, scored 33/100

    • 24 of 154 links cannot be followed by a crawler
    • 5 AI visibility crawler(s) blocked in robots.txt: OAI-SearchBot, PerplexityBot, Claude-SearchBot, Claude-User, Meta-WebIndexer. Blocking these removes the site from the corresponding AI engines' answers.
    • Informational: ChatGPT-User, Perplexity-User blocked in robots.txt. These tokens cover on-demand user fetches and platforms may not apply robots.txt to those requests; reported for information, not scored.
    • Training-data crawlers blocked by policy choice: GPTBot, ClaudeBot, Google-Extended, Meta-ExternalAgent, CCBot, Bytespider. This is a content-licensing decision with no AI search visibility cost, so it is not scored.
    • Replace placeholder links (href="#", javascript:) with real URLs or remove them
    • Allow AI visibility crawlers (OAI-SearchBot, PerplexityBot, Claude-SearchBot, Claude-User, Meta-WebIndexer) in robots.txt so the site can appear in AI search answers
    • Add a Sitemap directive to robots.txt to help crawlers discover pages
  2. Add External Citations & References up to +8.3 pts

    On https://www.amazon.com · Authority Signals → External Citations & References, scored 8/100

    • Few external citations to authoritative sources
    • Add links to reputable sources that support your claims
    • Use citation language like "according to..." or "research shows..."
    • Add a references or sources section
  3. Add Trust Signals up to +8.1 pts

    On https://www.amazon.com · Authority Signals → Trust & Brand Signals, scored 10/100

    • No about or company page linked from this page
    • No contact information easily accessible
    • Link to an about page that says who publishes this site
    • Declare the publisher in Organization schema (name, url, logo, sameAs) so an engine can attribute the page
    • Add clear contact options (form, email, phone)
  4. Increase Citation-Worthy Content up to +7.5 pts

    On https://www.amazon.com · AI Readiness → Citation-Worthiness, scored 0/100

    • Limited use of specific statistics
    • Conduct original research or surveys
    • Include specific statistics with sources
    • Add expert quotes and interviews
  5. Strengthen E-E-A-T Signals up to +7 pts

    On https://www.amazon.com · Authority Signals → E-E-A-T Signals, scored 0/100

    • No author attribution found
    • No publication or update dates found
    • Add author byline with name and credentials
    • Create detailed author bio pages
    • Include "About Us" with company history

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content 25% of the score

  • Content Depth & Comprehensiveness Partial 63/100

    6.5% of the overall score

    Found: 505 words, 12 lists, 75 images (73 with alt text)

    • Content length (505 words) is below recommended minimum of 1,000 words
    • 2 images missing alt text
  • Question Coverage & FAQ Presence Fail 0/100

    6.5% of the overall score

    No FAQ structure. 0 question headings. 0 questions detected in content

    • No FAQ schema markup detected
    • Few question-based headings
  • Structured Data Quality Needs work 30/100

    4.5% of the overall score

    No JSON-LD structured data found

  • AI Readability Score Needs work 45/100

    3% of the overall score

    Average 4 words/sentence. 0 long sentences. Has text formatting.

    • No block of writing on this page reads as a paragraph, so paragraph length could not be judged
  • Heading Hierarchy Partial 57/100

    2.8% of the overall score

    H1: 0, H2: 15, H3: 0. Proper hierarchy.

    • Missing H1 heading
  • Media Accessibility Needs work 47/100

    1.8% of the overall score

    Measures whether images, video, and charts have text equivalents AI can read.

    • 2 of 75 content images have no alt text, so their content is invisible to AI search.
    • 16 images have alt text too short to describe what they show ("Makeup", "Skincare", "Body care").
    • 72 images have no caption, so AI can't read the takeaway of a chart or diagram without one.
    • This page has 75 images but only ~505 words, so your key information may be trapped in images that AI search can't read.

Technical Optimization 20% of the score

  • Schema Markup Completeness Needs work 30/100

    1% of the overall score

    0 valid schemas

  • Page Performance Indicators Partial 59/100

    2% of the overall score

    7 render-blocking resources. 1,197 elements for 505 words

  • Mobile Optimization Fail 20/100

    4% of the overall score

    Missing viewport

    • Missing viewport meta tag
  • Crawlability & Accessibility Needs work 33/100

    13% of the overall score

    HTTPS enabled. Has canonical. Indexable. 5 AI crawler(s) blocked: OAI-SearchBot, PerplexityBot, Claude-SearchBot, Claude-User, Meta-WebIndexer. 24 placeholder links

    • 24 of 154 links cannot be followed by a crawler
    • 5 AI visibility crawler(s) blocked in robots.txt: OAI-SearchBot, PerplexityBot, Claude-SearchBot, Claude-User, Meta-WebIndexer. Blocking these removes the site from the corresponding AI engines' answers.
    • Informational: ChatGPT-User, Perplexity-User blocked in robots.txt. These tokens cover on-demand user fetches and platforms may not apply robots.txt to those requests; reported for information, not scored.
    • Training-data crawlers blocked by policy choice: GPTBot, ClaudeBot, Google-Extended, Meta-ExternalAgent, CCBot, Bytespider. This is a content-licensing decision with no AI search visibility cost, so it is not scored.

Authority Signals 25% of the score

  • E-E-A-T Signals Fail 0/100

    7% of the overall score

    Experience: 0/10. Expertise: 0/25. Authority: 0/25. Trust: 0/25

    • No author attribution found
    • No publication or update dates found
  • External Citations & References Fail 8/100

    9% of the overall score

    0 external links, 0 citation phrases, 1 statistics. No references section.

    • Few external citations to authoritative sources
  • Trust & Brand Signals Fail 10/100

    9% of the overall score

    Present: Privacy Policy

    • No about or company page linked from this page
    • No contact information easily accessible

AI Readiness 30% of the score

  • Answer Box Potential Fail 13/100

    7.2% of the overall score

    0 of 15 headings open a quotable passage, 0 definitions, 0 comparison structures

    • No passage an assistant could quote whole
    • No FAQ structure detected
  • Citation-Worthiness Fail 0/100

    7.5% of the overall score

    0 original data indicators, 0 percentages, 0 quotes.

    • Limited use of specific statistics
  • Content Freshness Fail 0/100

    5.7% of the overall score

    No recent year references

    • No recent year references in content
    • No machine-readable date on the page, so AI cannot tell when it was written
  • Unique Value Proposition Fail 0/100

    5.1% of the overall score

    0 of 51 passages carry a figure, 0 set two figures against each other, 0 named versions or models.

    • No passage on the page carries a figure a reader could check
  • AI Discoverability Not measured 51/100

    3% of the overall score

    Score: 51/100

  • Raw HTML Availability Pass 100/100

    1.5% of the overall score

    505 words readable without JavaScript

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

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