Kuroma Kuroma

amazon.com scores 32/100 for AI Readiness

amazon.com is a Marketplace site; Kuroma measured its AI Readiness at 32/100 (grade F), audited 10 Aug 2026. Its strongest area is On-Page Content (38) and its weakest is Authority Signals (28); the biggest single gap is Question Coverage & FAQ Presence at 0/100 (No FAQ schema markup detected).

Audited URL: https://amazon.com

32/100
Grade
F

This audit is 37 days old. AI answers change between audits, so what AI search sees today may differ from this card.

Updated 37 days ago

Is amazon.com ready for AI search?

Not yet: amazon.com scores 32/100 (grade F). Start with Add FAQ Schema Markup and Optimize Mobile Experience.

Category scores

This audit was scored on rubric version 2026-08-10, not the current 2026-08-13 rubric. Scores are only comparable within one rubric generation, so how much each check counts toward the total is left out. The checks on this page, their verdicts and their scores are exactly what that audit measured. A fresh audit of this site is scored on the current rubric.

On-Page Content 38
Technical Optimization 32
Authority Signals 28
AI Readiness 29

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content

  • Content Depth & Comprehensiveness Partial 66/100

    Found: 666 words, 14 lists, 1 tables, 12 images (9 with alt text)

    • Content length (666 words) is below recommended minimum of 1,000 words
    • 3 images missing alt text
  • Question Coverage & FAQ Presence Fail 0/100

    No FAQ structure. 0 question headings. 0 questions detected in content

    • No FAQ schema markup detected
    • Few question-based headings
  • Structured Data Quality Needs work 30/100

    No JSON-LD structured data found

  • AI Readability Score Needs work 35/100

    Average 5 words/sentence. 0 long sentences. No text formatting.

  • Heading Hierarchy Partial 65/100

    H1: 0, H2: 0, H3: 7. Hierarchy issues.

    • Missing H1 heading
  • Media Accessibility Partial 52/100

    Measures whether images, video, and charts have text equivalents AI can read.

    • 3 of 12 content images have no alt text, so their content is invisible to AI search.
    • 1 images have alt text too short to describe what they show ("stickley").
    • 9 images have no caption, so AI can't read the takeaway of a chart or diagram without one.

Technical Optimization

  • Schema Markup Completeness Needs work 30/100

    0 valid schemas

  • Page Performance Indicators Partial 69/100

    9 render-blocking resources. 944 elements for 666 words

  • Mobile Optimization Fail 20/100

    Missing viewport

    • Missing viewport meta tag
  • Crawlability & Accessibility Needs work 30/100

    HTTPS enabled. Has canonical. Indexable. 5 AI crawler(s) blocked: OAI-SearchBot, PerplexityBot, Claude-SearchBot, Claude-User, Meta-WebIndexer. 10 placeholder links

    • Canonical URL does not match page URL
    • 10 of 126 links cannot be followed by a crawler
    • 5 AI visibility crawler(s) blocked in robots.txt: OAI-SearchBot, PerplexityBot, Claude-SearchBot, Claude-User, Meta-WebIndexer. Blocking these removes the site from the corresponding AI engines' answers.
    • Informational: ChatGPT-User, Perplexity-User blocked in robots.txt. These tokens cover on-demand user fetches and platforms may not apply robots.txt to those requests; reported for information, not scored.

Authority Signals

  • E-E-A-T Signals Fail 11/100

    Experience: 0/10. Expertise: 4/25. Authority: 0/10. Trust: 4/25

    • No author attribution found
    • No publication or update dates found
  • External Citations & References Partial 50/100

    24 external links, 0 citation phrases, 3 statistics. No references section.

  • Trust & Brand Signals Fail 20/100

    Present: SSL, Privacy Policy

    • No contact information easily accessible

AI Readiness

  • Answer Box Potential Needs work 32/100

    0 definitions, 0 ordered lists, 1 comparison structures

    • No FAQ structure detected
  • Citation-Worthiness Fail 12/100

    0 original data indicators, 1 percentages, 0 quotes.

    • Limited use of specific statistics
  • Content Freshness Needs work 30/100

    References current year

    • No machine-readable date on the page, so AI cannot tell when it was written
  • Unique Value Proposition Fail 20/100

    2 of 58 passages carry a figure, 0 set two figures against each other, 0 named versions or models.

  • AI Discoverability Not measured 45/100

    Score: 45/100

  • Raw HTML Availability Pass 100/100

    666 words readable without JavaScript

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

Score your own site → Claim this card

Other audited Marketplace sites

Other Marketplace sites without a public score card

No public score card exists for these sites yet. Pick one to run a free audit on it; nothing runs until you confirm on the next page.