Kuroma Kuroma

wix.com scores 66/100 for AI Readiness

Website Builder (wix.com) is a MarTech / Marketing Platform site; Kuroma measured its AI Readiness at 66/100 (grade A), audited 20 Aug 2026. Its strongest area is Technical Optimization (85) and its weakest is AI Readiness (52); the biggest single gap is Structured Data Quality at 9/100 (5 JSON-LD scripts. Schema types: HowTo, VideoObject, Organization, FAQPage). That places it in the top quartile of the 201 MarTech / Marketing Platform sites Kuroma has audited.

Audited URL: https://wix.com

66/100
Grade
A

The most points to recover are in Citation-Worthiness: it scored 20/100 on a check worth 7.5% of the total, which takes 6 points off the overall score.

This audit is 25 days old. AI answers change between audits, so what AI search sees today may differ from this card.

Updated 25 days ago

Top 25% in MarTech / Marketing Platform Median 49 · Top quartile 56 · across 201 audited sites in MarTech / Marketing Platform

Is wix.com ready for AI search?

Largely yes: wix.com scores 66/100 (grade A). The remaining fixes are Make This Page’s Facts Extractable and Improve Unique Value Proposition.

Category scores

On-Page Content 25% of the score 76
Technical Optimization 20% of the score 85
Authority Signals 25% of the score 58
AI Readiness 30% of the score 52

Top fixes, ranked by points recovered

Ranked by each check's share of the overall score times how far it fell short, so the biggest number is the biggest win, not the lowest score.

  1. Increase Citation-Worthy Content up to +6 pts

    On https://wix.com · AI Readiness → Citation-Worthiness, scored 20/100

    • Limited use of specific statistics
    • Conduct original research or surveys
    • Include specific statistics with sources
    • Add expert quotes and interviews
  2. Add External Citations & References up to +4.5 pts

    On https://wix.com · Authority Signals → External Citations & References, scored 50/100

    • Use citation language like "according to..." or "research shows..."
    • Add a references or sources section
  3. Improve Unique Value Proposition up to +4.3 pts

    On https://wix.com · AI Readiness → Unique Value Proposition, scored 15/100

    • Most passages describe the offer in general terms; carry the figures into them rather than leaving them in one panel
    • Set a figure against something in the same sentence: a before and after, your price against the list price, your number against the alternative
    • Widen the evidence: prices, percentages, measured magnitudes and volumes each answer a different question about the same claim
  4. Make This Page’s Facts Extractable up to +4.1 pts

    On https://wix.com · On-Page Content → Structured Data Quality, scored 9/100

    • Turn any comparison or specification into a table with a header row — tables are the most extractable structure on a page
  5. Strengthen E-E-A-T Signals up to +4.1 pts

    On https://wix.com · Authority Signals → E-E-A-T Signals, scored 42/100

    • No author attribution found
    • No publication or update dates found
    • Add author byline with name and credentials
    • Create detailed author bio pages
    • Include "About Us" with company history

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content 25% of the score

  • Content Depth & Comprehensiveness Pass 100/100

    6.5% of the overall score

    Found: 2363 words, 153 paragraphs, 21 lists, 148 images (130 with alt text)

    • 18 images missing alt text
  • Question Coverage & FAQ Presence Pass 99/100

    6.5% of the overall score

    FAQ schema present. 9 question headings. 9 questions detected in content

  • Structured Data Quality Fail 9/100

    4.5% of the overall score

    5 JSON-LD scripts. Schema types: HowTo, VideoObject, Organization, FAQPage

  • AI Readability Score Partial 68/100

    3% of the overall score

    Average 11 words/sentence. 12 long sentences. No text formatting.

  • Heading Hierarchy Pass 88/100

    2.8% of the overall score

    H1: 1, H2: 15, H3: 40. Proper hierarchy.

  • Media Accessibility Partial 66/100

    1.8% of the overall score

    Measures whether images, video, and charts have text equivalents AI can read.

    • 18 of 148 content images have no alt text, so their content is invisible to AI search.
    • 144 images have no caption, so AI can't read the takeaway of a chart or diagram without one.
    • This page has 148 images but only ~2363 words, so your key information may be trapped in images that AI search can't read.

Technical Optimization 20% of the score

  • Schema Markup Completeness Pass 100/100

    1% of the overall score

    5 valid schemas, has Organization, has OpenGraph

  • Page Performance Indicators Partial 71/100

    2% of the overall score

    3 render-blocking resources. 5102 elements for 2363 words

  • Mobile Optimization Pass 85/100

    4% of the overall score

    Has viewport. 129 responsive images

  • Crawlability & Accessibility Pass 86/100

    13% of the overall score

    HTTPS enabled. Has canonical. Indexable. All scored AI crawlers allowed

    • Canonical URL does not match page URL

Authority Signals 25% of the score

  • E-E-A-T Signals Needs work 42/100

    7% of the overall score

    Experience: 7/10. Expertise: 7/25. Authority: 12/25. Trust: 10/25

    • No author attribution found
    • No publication or update dates found
  • External Citations & References Partial 50/100

    9% of the overall score

    17 external links, 0 citation phrases, 3 statistics. No references section.

  • Trust & Brand Signals Pass 79/100

    9% of the overall score

    Present: About page, Publisher schema (6 identity properties), Privacy Policy, Legal notice, Contact, Social profiles (6)

AI Readiness 30% of the score

  • Answer Box Potential Pass 90/100

    7.2% of the overall score

    25 of 56 headings open a quotable passage, 2 definitions, 0 comparison structures, FAQ schema, HowTo schema

  • Citation-Worthiness Fail 20/100

    7.5% of the overall score

    0 original data indicators, 2 percentages, 0 quotes.

    • Limited use of specific statistics
  • Content Freshness Partial 54/100

    5.7% of the overall score

    No recent year references. Last modified: 6/7/2026

    • No recent year references in content
  • Unique Value Proposition Fail 15/100

    5.1% of the overall score

    3 of 157 passages carry a figure, 0 set two figures against each other, 0 named versions or models.

  • AI Discoverability Not measured 76/100

    3% of the overall score

    Score: 76/100

  • Raw HTML Availability Pass 100/100

    1.5% of the overall score

    2363 words readable without JavaScript

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

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