Kuroma Kuroma

zapier.com scores 61/100 for AI Readiness

Zapier (zapier.com) is a Other site; Kuroma measured its AI Readiness at 61/100 (grade A), audited 20 Aug 2026. Its strongest area is Technical Optimization (92) and its weakest is AI Readiness (40); the biggest single gap is Content Freshness at 0/100 (No recent year references in content). That places it in the top quartile of the 3,090 Other sites Kuroma has audited.

Audited URL: https://zapier.com

61/100
Grade
A

The most points to recover are in Content Freshness: it scored 0/100 on a check worth 5.7% of the total, which takes 5.7 points off the overall score.

This audit is 25 days old. AI answers change between audits, so what AI search sees today may differ from this card.

Updated 25 days ago

Top 25% in Other Median 42 · Top quartile 50 · across 3,090 audited sites in Other

Is zapier.com ready for AI search?

Largely yes: zapier.com scores 61/100 (grade A). The remaining fixes are Make This Page’s Facts Extractable and Add FAQ Schema Markup.

Category scores

On-Page Content 25% of the score 55
Technical Optimization 20% of the score 92
Authority Signals 25% of the score 66
AI Readiness 30% of the score 40

Top fixes, ranked by points recovered

Ranked by each check's share of the overall score times how far it fell short, so the biggest number is the biggest win, not the lowest score.

  1. Update Content Freshness up to +5.7 pts

    On https://zapier.com · AI Readiness → Content Freshness, scored 0/100

    • No recent year references in content
    • No machine-readable date on the page, so AI cannot tell when it was written
    • Update statistics and data to 2026
    • Add article:modified_time meta tag
    • Include "Last updated: [date]" visibly on page
  2. Add FAQ Schema Markup up to +4.7 pts

    On https://zapier.com · On-Page Content → Question Coverage & FAQ Presence, scored 28/100

    • No FAQ schema markup detected
    • Few question-based headings
    • Identify the top 5-10 questions your audience asks
    • Create a dedicated FAQ section on this page
    • Add FAQPage schema markup (see code below)
  3. Improve Unique Value Proposition up to +4.3 pts

    On https://zapier.com · AI Readiness → Unique Value Proposition, scored 15/100

    • Most passages describe the offer in general terms; carry the figures into them rather than leaving them in one panel
    • Set a figure against something in the same sentence: a before and after, your price against the list price, your number against the alternative
    • Widen the evidence: prices, percentages, measured magnitudes and volumes each answer a different question about the same claim
  4. Add External Citations & References up to +4.1 pts

    On https://zapier.com · Authority Signals → External Citations & References, scored 55/100

    • Use citation language like "according to..." or "research shows..."
    • Add a references or sources section
  5. Make This Page’s Facts Extractable up to +3.9 pts

    On https://zapier.com · On-Page Content → Structured Data Quality, scored 13/100

    • Turn any comparison or specification into a table with a header row — tables are the most extractable structure on a page

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content 25% of the score

  • Content Depth & Comprehensiveness Pass 92/100

    6.5% of the overall score

    Found: 1375 words, 61 paragraphs, 42 lists, 117 images (111 with alt text)

    • 6 images missing alt text (e.g. //images.ctfassets.net/27w7hkots21d/1fEWwLStt15PDgzhXVwkYg/214dae86676d06fbd5770b9d79ac5ef2/Close_AI_Execution_Gap_Guide_Q1_2026.png, /_next/image?url=https%3A%2F%2Fcdn.zapier.com%2Fimg%2Fservices%2F07d11aa2…
  • Question Coverage & FAQ Presence Needs work 28/100

    6.5% of the overall score

    No FAQ structure. 1 question headings. 0 questions detected in content

    • No FAQ schema markup detected
    • Few question-based headings
  • Structured Data Quality Fail 13/100

    4.5% of the overall score

    2 JSON-LD scripts. Schema types: Organization, WebSite, WebPage, SoftwareApplication

  • AI Readability Score Partial 70/100

    3% of the overall score

    Average 7 words/sentence. 0 long sentences. No text formatting.

  • Heading Hierarchy Pass 100/100

    2.8% of the overall score

    H1: 1, H2: 9, H3: 14. Proper hierarchy.

  • Media Accessibility Needs work 31/100

    1.8% of the overall score

    Measures whether images, video, and charts have text equivalents AI can read.

    • 1 of 80 content images have no alt text, so their content is invisible to AI search.
    • 66 images have alt text too short to describe what they show ("NetSuite icon", "Salesforce icon", "HubSpot icon").
    • 62 images have no caption, so AI can't read the takeaway of a chart or diagram without one.
    • This page has 80 images but only ~1375 words, so your key information may be trapped in images that AI search can't read.

Technical Optimization 20% of the score

Authority Signals 25% of the score

  • E-E-A-T Signals Partial 60/100

    7% of the overall score

    Experience: 4/10. Expertise: 21/25. Authority: 16/25. Trust: 7/25. Has author

    • No publication or update dates found
  • External Citations & References Partial 55/100

    9% of the overall score

    6 external links, 0 citation phrases, 12 statistics. No references section.

  • Trust & Brand Signals Pass 83/100

    9% of the overall score

    Present: About page, Publisher schema (7 identity properties), Privacy Policy, Legal notice, Contact, Testimonials, Social profiles (5)

AI Readiness 30% of the score

  • Answer Box Potential Needs work 49/100

    7.2% of the overall score

    7 of 24 headings open a quotable passage, 0 definitions, 0 comparison structures

    • No FAQ structure detected
  • Citation-Worthiness Partial 50/100

    7.5% of the overall score

    0 original data indicators, 2 percentages, 5 quotes.

  • Content Freshness Fail 0/100

    5.7% of the overall score

    No recent year references

    • No recent year references in content
    • No machine-readable date on the page, so AI cannot tell when it was written
  • Unique Value Proposition Fail 15/100

    5.1% of the overall score

    5 of 159 passages carry a figure, 0 set two figures against each other, 0 named versions or models.

  • AI Discoverability Not measured 81/100

    3% of the overall score

    Score: 81/100

  • Raw HTML Availability Pass 100/100

    1.5% of the overall score

    1375 words readable without JavaScript

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

Score your own site → Claim this card

Other audited Other sites

Other Other sites without a public score card

No public score card exists for these sites yet. Pick one to run a free audit on it; nothing runs until you confirm on the next page.