Kuroma Kuroma

betterment.com scores 64/100 for AI Readiness

Betterment (betterment.com) is a Wealth Management / Investment site; Kuroma measured its AI Readiness at 64/100 (grade A), audited 20 Aug 2026. Its strongest area is On-Page Content (71) and its weakest is Technical Optimization (55); the biggest single gap is Media Accessibility at 30/100 (63 of 79 content images have no alt text, so their content is invisible to AI search.). That places it in the top quartile of the 105 FinTech sites Kuroma has audited.

Audited URL: https://betterment.com

64/100
Grade
A

Great job! Your page is well-optimized with minor improvements possible.

Updated today

Top 25% in FinTech Median 51 · Top quartile 56 · across 105 audited sites in FinTech

Is betterment.com ready for AI search?

Largely yes: betterment.com scores 64/100 (grade A). The remaining fixes are Make Media Machine-Readable to AI and Increase Citation-Worthy Content.

Category scores

On-Page Content 25% of the score 71
Technical Optimization 20% of the score 55
Authority Signals 25% of the score 68
AI Readiness 30% of the score 62

Top fixes, ranked by points recovered

Ranked by each check's share of the overall score times how far it fell short, so the biggest number is the biggest win, not the lowest score.

  1. Improve Crawlability & AI Crawler Access up to +6.9 pts

    On https://betterment.com · Technical Optimization → Crawlability & Accessibility, scored 47/100

    • Canonical URL does not match page URL
    • 9 of 161 links cannot be followed by a crawler
    • The response at betterment.com is not a robots.txt file, so AI crawler access could not be verified.
    • Verify canonical tag points to the correct URL
    • This page opens 79 distinct paths into the rest of the site; linking to more of it gives crawlers more to find
    • Replace placeholder links (href="#", javascript:) with real URLs or remove them
  2. Increase Citation-Worthy Content up to +5.3 pts

    On https://betterment.com · AI Readiness → Citation-Worthiness, scored 30/100

    • Conduct original research or surveys
    • Include specific statistics with sources
    • Add expert quotes and interviews
  3. Add External Citations & References up to +4.1 pts

    On https://betterment.com · Authority Signals → External Citations & References, scored 55/100

    • Use citation language like "according to..." or "research shows..."
    • Add a references or sources section
  4. Strengthen E-E-A-T Signals up to +3.4 pts

    On https://betterment.com · Authority Signals → E-E-A-T Signals, scored 51/100

    • No author attribution found
    • No publication or update dates found
    • Add author byline with name and credentials
    • Create detailed author bio pages
    • Include "About Us" with company history
  5. Update Content Freshness up to +3.1 pts

    On https://betterment.com · AI Readiness → Content Freshness, scored 45/100

    • Content appears to be over 6 months old
    • Update statistics and data to 2026
    • Add article:modified_time meta tag
    • Include "Last updated: [date]" visibly on page

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content 25% of the score

  • Content Depth & Comprehensiveness Pass 90/100

    6.5% of the overall score

    Found: 2796 words, 72 paragraphs, 33 lists, 79 images (16 with alt text)

    • 63 images missing alt text
  • Question Coverage & FAQ Presence Pass 76/100

    6.5% of the overall score

    FAQ section found (no schema). 5 question headings. 4 questions detected in content

    • No FAQ schema markup detected
  • Structured Data Quality Needs work 34/100

    4.5% of the overall score

    2 JSON-LD scripts. Schema types: Organization

  • AI Readability Score Partial 69/100

    3% of the overall score

    Average 9 words/sentence. 7 long sentences. No text formatting.

  • Heading Hierarchy Pass 100/100

    2.8% of the overall score

    H1: 1, H2: 13, H3: 10. Proper hierarchy.

  • Media Accessibility Needs work 30/100

    1.8% of the overall score

    Measures whether images, video, and charts have text equivalents AI can read.

    • 63 of 79 content images have no alt text, so their content is invisible to AI search.
    • 6 images have alt text too short to describe what they show ("Frame 9594-2", "BmtInvestingTieredOfferApr26PaidSocialFeed1080X-3", "automated-investing-supernav").
    • 18 images have no caption, so AI can't read the takeaway of a chart or diagram without one.
    • This page has 79 images but only ~2796 words, so your key information may be trapped in images that AI search can't read.

Technical Optimization 20% of the score

  • Schema Markup Completeness Pass 80/100

    1% of the overall score

    2 valid schemas, has Organization, has OpenGraph

  • Page Performance Indicators Partial 60/100

    2% of the overall score

    24 render-blocking resources. 1266 elements for 2796 words

    • 24 render-blocking scripts and stylesheets load before this page can appear
  • Mobile Optimization Partial 70/100

    4% of the overall score

    Has viewport. 18 responsive images

  • Crawlability & Accessibility Needs work 47/100

    13% of the overall score

    HTTPS enabled. Has canonical. Indexable. AI crawler access unverified (robots.txt unreadable). 9 placeholder links

    • Canonical URL does not match page URL
    • 9 of 161 links cannot be followed by a crawler
    • The response at betterment.com is not a robots.txt file, so AI crawler access could not be verified.

Authority Signals 25% of the score

  • E-E-A-T Signals Partial 51/100

    7% of the overall score

    Experience: 4/10. Expertise: 10/25. Authority: 19/25. Trust: 10/25

    • No author attribution found
    • No publication or update dates found
  • External Citations & References Partial 55/100

    9% of the overall score

    19 external links, 0 citation phrases, 57 statistics. No references section.

  • Trust & Brand Signals Pass 93/100

    9% of the overall score

    Present: About page, Publisher schema (5 identity properties), Privacy Policy, Legal notice, Contact, Social profiles (4)

AI Readiness 30% of the score

  • Answer Box Potential Pass 81/100

    7.2% of the overall score

    14 of 24 headings open a quotable passage, 4 definitions, 0 comparison structures

  • Citation-Worthiness Needs work 30/100

    7.5% of the overall score

    0 original data indicators, 20 percentages, 0 quotes.

  • Content Freshness Needs work 45/100

    5.7% of the overall score

    References current year. Last modified: 12/12/2025

    • Content appears to be over 6 months old
  • Unique Value Proposition Pass 79/100

    5.1% of the overall score

    29 of 147 passages carry a figure, 19 set two figures against each other, 0 named versions or models.

  • AI Discoverability Not measured 80/100

    3% of the overall score

    Score: 80/100

  • Raw HTML Availability Pass 100/100

    1.5% of the overall score

    2796 words readable without JavaScript

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

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AI Readiness across ChatGPT, Claude, Gemini, Perplexity & Google AI · kuroma.ai