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vodafone.com scores 64/100 for AI Readiness

VodafoneBack ButtonSearch IconFilter Icon (vodafone.com) is a Technology site; Kuroma measured its AI Readiness at 64/100 (grade A), audited 20 Aug 2026. Its strongest area is Technical Optimization (74) and its weakest is AI Readiness (48); the biggest single gap is Raw HTML Availability at 10/100 (This page could only be read with a full browser; AI crawlers use none, so they receive far less of it than a visitor does.). That places it in the top quartile of the 3,299 Technology sites Kuroma has audited.

Audited URL: https://vodafone.com

64/100
Grade
A

The most points to recover are in Citation-Worthiness: it scored 22/100 on a check worth 7.5% of the total, which takes 5.9 points off the overall score.

This audit is 25 days old. AI answers change between audits, so what AI search sees today may differ from this card.

Updated 25 days ago

Top 25% in Technology Median 46 · Top quartile 53 · across 3,299 audited sites in Technology

Is vodafone.com ready for AI search?

Largely yes: vodafone.com scores 64/100 (grade A). The remaining fixes are Make This Page’s Facts Extractable and Improve Raw HTML Availability.

Category scores

On-Page Content 25% of the score 72
Technical Optimization 20% of the score 74
Authority Signals 25% of the score 68
AI Readiness 30% of the score 48

Top fixes, ranked by points recovered

Ranked by each check's share of the overall score times how far it fell short, so the biggest number is the biggest win, not the lowest score.

  1. Increase Citation-Worthy Content up to +5.9 pts

    On https://vodafone.com · AI Readiness → Citation-Worthiness, scored 22/100

    • Conduct original research or surveys
    • Include specific statistics with sources
    • Add expert quotes and interviews
  2. Improve Unique Value Proposition up to +3.7 pts

    On https://vodafone.com · AI Readiness → Unique Value Proposition, scored 27/100

    • Most passages describe the offer in general terms; carry the figures into them rather than leaving them in one panel
    • Widen the evidence: prices, percentages, measured magnitudes and volumes each answer a different question about the same claim
  3. Make This Page’s Facts Extractable up to +3.4 pts

    On https://vodafone.com · On-Page Content → Structured Data Quality, scored 25/100

    • Turn any comparison or specification into a table with a header row — tables are the most extractable structure on a page
  4. Optimize for Featured Snippets & AI Answers up to +3 pts

    On https://vodafone.com · AI Readiness → Answer Box Potential, scored 58/100

    • 12 of your 47 headings open a passage an assistant could quote; the rest introduce a link or a label
    • Add clear definitions that directly answer "What is X?" questions
    • Add comparison tables, definition lists or step-by-step markup - structured comparisons frequently appear in AI responses
  5. Strengthen E-E-A-T Signals up to +2.9 pts

    On https://vodafone.com · Authority Signals → E-E-A-T Signals, scored 58/100

    • Add author byline with name and credentials
    • Create detailed author bio pages
    • Include "About Us" with company history

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content 25% of the score

  • Content Depth & Comprehensiveness Pass 100/100

    6.5% of the overall score

    Found: 3365 words, 119 paragraphs, 72 lists, 107 images (107 with alt text)

  • Question Coverage & FAQ Presence Partial 63/100

    6.5% of the overall score

    FAQ section found (no schema). 6 question headings. 0 questions detected in content

    • No FAQ schema markup detected
  • Structured Data Quality Needs work 25/100

    4.5% of the overall score

    1 JSON-LD scripts. Schema types: WebPage

  • AI Readability Score Pass 100/100

    3% of the overall score

    Average 7 words/sentence. 1 long sentences. Has text formatting.

  • Heading Hierarchy Pass 100/100

    2.8% of the overall score

    H1: 1, H2: 31, H3: 8. Proper hierarchy.

  • Media Accessibility Needs work 33/100

    1.8% of the overall score

    Measures whether images, video, and charts have text equivalents AI can read.

    • 95 images have alt text too short to describe what they show ("Egypt", "مصر", "Ethiopia").
    • 54 images have no caption, so AI can't read the takeaway of a chart or diagram without one.
    • This page has 107 images but only ~3365 words, so your key information may be trapped in images that AI search can't read.
    • 6 video(s) have no transcript or captions, so AI search treats them as a blank space.

Technical Optimization 20% of the score

  • Schema Markup Completeness Partial 50/100

    1% of the overall score

    1 valid schemas

  • Page Performance Indicators Needs work 26/100

    2% of the overall score

    Fetch succeeded but was slow (11131ms). 45 render-blocking resources. 3376 elements for 3365 words

    • Server response was slow (11131ms; threshold 3000ms), which risks crawler fetch timeouts
    • 45 render-blocking scripts and stylesheets load before this page can appear
  • Mobile Optimization Partial 70/100

    4% of the overall score

    Has viewport. 15 responsive images

  • Crawlability & Accessibility Pass 84/100

    13% of the overall score

    HTTPS enabled. Has canonical. Indexable. All scored AI crawlers allowed. 25 placeholder links

    • Canonical URL does not match page URL
    • 25 of 565 links cannot be followed by a crawler

Authority Signals 25% of the score

  • E-E-A-T Signals Partial 58/100

    7% of the overall score

    Experience: 4/10. Expertise: 21/25. Authority: 4/25. Trust: 20/25. Has author

  • External Citations & References Partial 70/100

    9% of the overall score

    50 external links, 0 citation phrases, 6 statistics. Has references section.

  • Trust & Brand Signals Partial 73/100

    9% of the overall score

    Present: About page, Publisher schema (2 identity properties), Privacy Policy, Legal notice, Contact, Social profiles (6)

AI Readiness 30% of the score

  • Answer Box Potential Partial 58/100

    7.2% of the overall score

    12 of 47 headings open a quotable passage, 0 definitions, 0 comparison structures

  • Citation-Worthiness Fail 22/100

    7.5% of the overall score

    0 original data indicators, 6 percentages, 0 quotes.

  • Content Freshness Pass 79/100

    5.7% of the overall score

    References current year. Last modified: 8/20/2026

  • Unique Value Proposition Needs work 27/100

    5.1% of the overall score

    3 of 252 passages carry a figure, 1 set two figures against each other, 3 named versions or models.

  • AI Discoverability Not measured 87/100

    3% of the overall score

    Score: 87/100

  • Raw HTML Availability Fail 10/100

    1.5% of the overall score

    This page could only be read with a full browser; AI crawlers use none

    • This page could only be read with a full browser; AI crawlers use none, so they receive far less of it than a visitor does.

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

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