Kuroma Kuroma

lifelock.norton.com scores 67/100 for AI Readiness

Identity Theft Protection (lifelock.norton.com) is a Technology site; Kuroma measured its AI Readiness at 67/100 (grade A), audited 20 Aug 2026. Its strongest area is Technical Optimization (80) and its weakest is AI Readiness (57); the biggest single gap is Media Accessibility at 21/100 (119 of 125 content images have no alt text, so their content is invisible to AI search.). That places it in the top quartile of the 3,299 Technology sites Kuroma has audited.

Audited URL: https://lifelock.norton.com

67/100
Grade
A

The most points to recover are in E-E-A-T Signals: it scored 37/100 on a check worth 7% of the total, which takes 4.4 points off the overall score.

This audit is 26 days old. AI answers change between audits, so what AI search sees today may differ from this card.

Updated 26 days ago

Top 25% in Technology Median 46 · Top quartile 53 · across 3,299 audited sites in Technology

Is lifelock.norton.com ready for AI search?

Largely yes: lifelock.norton.com scores 67/100 (grade A). The remaining fixes are Make Media Machine-Readable to AI and Update Content Freshness.

Category scores

On-Page Content 25% of the score 69
Technical Optimization 20% of the score 80
Authority Signals 25% of the score 65
AI Readiness 30% of the score 57

Top fixes, ranked by points recovered

Ranked by each check's share of the overall score times how far it fell short, so the biggest number is the biggest win, not the lowest score.

  1. Strengthen E-E-A-T Signals up to +4.4 pts

    On https://lifelock.norton.com · Authority Signals → E-E-A-T Signals, scored 37/100

    • No author attribution found
    • No publication or update dates found
    • Add author byline with name and credentials
    • Create detailed author bio pages
    • Include "About Us" with company history
  2. Update Content Freshness up to +4.4 pts

    On https://lifelock.norton.com · AI Readiness → Content Freshness, scored 23/100

    • No recent year references in content
    • Content appears to be over 6 months old
    • Update statistics and data to 2026
    • Add article:modified_time meta tag
    • Include "Last updated: [date]" visibly on page
  3. Increase Citation-Worthy Content up to +3.8 pts

    On https://lifelock.norton.com · AI Readiness → Citation-Worthiness, scored 50/100

    • Conduct original research or surveys
    • Include specific statistics with sources
    • Add expert quotes and interviews
  4. Add External Citations & References up to +3.2 pts

    On https://lifelock.norton.com · Authority Signals → External Citations & References, scored 65/100

    • Use citation language like "according to..." or "research shows..."
    • Add a references or sources section
  5. Make This Page’s Facts Extractable up to +3.1 pts

    On https://lifelock.norton.com · On-Page Content → Structured Data Quality, scored 32/100

    • Turn any comparison or specification into a table with a header row — tables are the most extractable structure on a page

All 19 scored checks

Every check the published rubric scores, with what this audit found on the page.

On-Page Content 25% of the score

  • Content Depth & Comprehensiveness Pass 90/100

    6.5% of the overall score

    Found: 2246 words, 153 paragraphs, 29 lists, 142 images (10 with alt text)

    • 132 images missing alt text
  • Question Coverage & FAQ Presence Partial 59/100

    6.5% of the overall score

    No FAQ structure. 7 question headings. 1 questions detected in content

    • No FAQ schema markup detected
  • Structured Data Quality Needs work 32/100

    4.5% of the overall score

    1 JSON-LD scripts. Schema types: WebSite, Organization, Product

  • AI Readability Score Pass 100/100

    3% of the overall score

    Average 6 words/sentence. 0 long sentences. Has text formatting.

  • Heading Hierarchy Pass 100/100

    2.8% of the overall score

    H1: 1, H2: 5, H3: 12. Proper hierarchy.

  • Media Accessibility Fail 21/100

    1.8% of the overall score

    Measures whether images, video, and charts have text equivalents AI can read.

    • 119 of 125 content images have no alt text, so their content is invisible to AI search.
    • 1 images have alt text too short to describe what they show ("Trustpilot").
    • 59 images have no caption, so AI can't read the takeaway of a chart or diagram without one.
    • This page has 125 images but only ~2246 words, so your key information may be trapped in images that AI search can't read.

Technical Optimization 20% of the score

  • Schema Markup Completeness Pass 100/100

    1% of the overall score

    1 valid schemas, has Organization, has OpenGraph

  • Page Performance Indicators Partial 60/100

    2% of the overall score

    27 render-blocking resources. 1766 elements for 2246 words

    • 27 render-blocking scripts and stylesheets load before this page can appear
  • Mobile Optimization Partial 70/100

    4% of the overall score

    Has viewport. 26 responsive images

  • Crawlability & Accessibility Pass 84/100

    13% of the overall score

    HTTPS enabled. Has canonical. Indexable. All scored AI crawlers allowed. 11 placeholder links

    • 11 of 124 links cannot be followed by a crawler

Authority Signals 25% of the score

  • E-E-A-T Signals Needs work 37/100

    7% of the overall score

    Experience: 0/10. Expertise: 7/25. Authority: 15/25. Trust: 10/25

    • No author attribution found
    • No publication or update dates found
  • External Citations & References Partial 65/100

    9% of the overall score

    19 external links, 1 citation phrases, 35 statistics. No references section.

  • Trust & Brand Signals Pass 88/100

    9% of the overall score

    Present: Publisher schema (8 identity properties), Privacy Policy, Legal notice, Contact, Testimonials, Social profiles (3)

    • No about or company page linked from this page

AI Readiness 30% of the score

  • Answer Box Potential Pass 75/100

    7.2% of the overall score

    7 of 18 headings open a quotable passage, 3 definitions, 0 comparison structures

  • Citation-Worthiness Partial 50/100

    7.5% of the overall score

    0 original data indicators, 2 percentages, 0 quotes.

  • Content Freshness Fail 23/100

    5.7% of the overall score

    No recent year references. Last modified: 10/29/2025

    • No recent year references in content
    • Content appears to be over 6 months old
  • Unique Value Proposition Needs work 44/100

    5.1% of the overall score

    16 of 180 passages carry a figure, 0 set two figures against each other, 0 named versions or models.

  • AI Discoverability Not measured 100/100

    3% of the overall score

    Score: 100/100

  • Raw HTML Availability Pass 100/100

    1.5% of the overall score

    2246 words readable without JavaScript

This audit measures citation readiness: how easily AI engines can crawl, extract, and quote these pages. It cannot see the off-site brand footprint (mentions, reviews, third-party coverage) that gates whether AI engines retrieve a brand at all; Kuroma's visibility scans and off-site signals track that side. How the score works

Score your own site → Claim this card

Other audited Technology sites

Other Technology sites without a public score card

No public score card exists for these sites yet. Pick one to run a free audit on it; nothing runs until you confirm on the next page.